154 Cologne is named after the street number of the first bijou store in London. The composition is citrus-aromatic-woody.
154 Cologne was launched in 2001. Top notes are bergamot, grapefruit and mandarin orange; middle notes are lavender, basil and nutmeg; base notes are patchouli, vetiver, musk and vanilla. The nose behind this fragrance is Jo Malone.