Description
In honor of the publication’s milestone 125th anniversary, Vogue is announcing the launch of its first fragrance. The magazine has collaborated with Rei Kawakabo’s cultish fashion and fragrance label, Comme des Garçons to create a scent inspired by the very essence of the magazine’s history.
“With over a century of beauty expertise, it’s almost shocking that Vogue has never created a fragrance! Our 125th anniversary presented the perfect opportunity to enter the category with Vogue 125, and Comme des Garçons Parfum emerged as the perfect partner. Working with a brand that has become synonymous with extremely elevated products that are both innovative and unexpected was essential to ensuring that Vogue’s debut scent is timeless, much like our pages.” – Celia Ellenberg, Vogue Beauty Director
“It was a real pleasure to work on this project for Vogue’s 125th anniversary. The brief was very good and it was a lot of fun to bring to life. I’m proud of the result. I feel we managed to create a wonderful lily of valley, very different from those available on the market, and certainly a first in the world of magazines. I hope it will be a great success.” – Christian Astuguevieille, Comme des Garçons Parfum, CreativeDirector
Vogue’s first perfume, created with Comme des Garçons in celebration of the magazine’s 125th anniversary, was inspired by the storied publication’s rich history, featuring top notes of an accord of instant film, a mainstay on fashion shoots, and acetyl furan—a synthetic essence that mimics the smell of tobacco, an aroma that used to permeate the Vogue office and the couture salons where editors reviewed collections; middle notes of Lily of the Valley, a favorite of the magazine’s founding publisher Conde Nast, and fresh ink, which scented his first printing press in Greenwich, Connecticut; and base notes of Cashmeran wood, Haitian vetiver, and leather, reminiscent of the gloves legendary fashion director Babs Simpson insisted her team wear at the Vogue office in the 1960s. Bottle design by Vogue Art Director, Aurelie Pellissier-Roman.
The product will be carried at Dover Street Market New York, Comme des Garçons Chelsea, Comme des Garçons Pocket Shop, Dover Street Market New York E-Shop, the Vogue Shop, in addition to all good perfumeries, concept stores, and department stores in North America.
The fragrance 125 Vogue is avalable in amount of 100ml Eau de Parfum.
Vogue 125 was launched in 2017.
mtarhangel – :
It does smell very similar to their Lily from the Leaves series (which I own and enjoy). I was hoping for the industrial twist with this one, but nothing of the sort is detectable to me, sadly.
GoldMan26 – :
This is simple lily of the valley and hints of peony.
Greenish yet floral. Maybe rubber could be detected later on but simple floral. Vetiver show up a bit later with hints of ink. Meh.
SALAGA – :
Up top, I’m sitting at the bright, watery intersection between lily of the valley and a rose rendered in damp, thin tissue paper. This rose facet, if it’s helpful, is quite like the scent of The Body Shop’s Atlas Mountain Rose. Not at all voluptuous or fatty, rather translucent.
I’m not smelling film but I’m not sure I could pick out that accord if it rose out of the juice and hit me in the face.
As seen in other inky entrants like Lalique’s Encre Noire and Bruno Fazzolari’s Lampblack, the ink is constructed out of nutty odors. Always vetiver, of course, but 2-acetyl furan gets an explicit call-out in the note pyramid. In any case, this element is slight and combines with the watery florals in a way that resembles the smell of glossy magazine pages with scented perfume advertisements within.
I suppose it’s appropriate that it should smell like a magazine but I don’t think it’s very interesting, not for a celebration of Vogue and certainly not a standout in Comme des Garcon’s extensive catalog of daring, avant-garde fragrances. Full disclosure, though: I rarely enjoy lily of the valley.
If this were introduced as a common floral scent without pretense or ceremony, I don’t know that anyone would make the film or magazine comparisons. It’s just not that striking.
evgeniy-ya – :
The gimmick part of this fragrance had me looking forward to a fun CdG adventure, a la Garage. But the “film accord” literally lasted for about a minute on me. From there, I get peony/rose and of course lily of the valley.
Since there a so many superior scents that capture these floral notes, and the “film accord” is an ultra-fleeting top note only, I am sadly underwhelmed by what I thought would be a really fun scent.
Is CdG losing their edge? Black pepper is nice an all, but it could nearly pass as the latest Dior cash-grab. And Vogue 125 pales in comparison to the old synthetics Cdg line.
Meh
waskis – :
Oh my goodness this smells like heaven. Perhaps it is because I’m a photographer, and used to process my own film and do dark room work. But I don’t smell chemicals or film I don’t smell rubber all I smell is this wonderful creamy slightly floral fragrance with something I can’t quite describe underneath.i suppose it could be an impression of fresh print sheets that have just come out of the stop bath? Always an exciting moment.
It is classic, but modern. Lady-like, but almost fierce. The name fits it perfectly.
I find this enchanting.
Tarusikapimzf – :
Once you get over the obnoxious rubbery “film accord,” it’s quite a lovely ink-stained lily of the valley 🙂
You’re not going to like it on the strip unless you wait…just put it on the skin!
tashka – :
I received Vogue 125 as a sample and I having so much fun with it! I sniffed this before reading the pyramid but knowing full well it was a concept project. My first impression was tonka bean and magic marker! I absolutely get the ink and instant film accord, it’s quite uncanny. It reminds me of when you’d peel apart the layers of an old Polaroid film and discover a layer of powder in between. There’s definitely Lily-of-the valley present. There’s something lemony, and something fluffy. Nothing natural smelling about this but I would dare to say it is totally wearable. It’s like a scent memory statement. This is a fragrance you’d wear to a party to make your friends say “you smell so familiar” and then have them guess all night at what exactly they’re thinking of.
Infokeannualf – :
Love the concept,
but hate the marketing gimmick “Instant film accord”.
Smart, but get real, Vogue.
Is it Fuji or Kodak?