Description
Testing their buyers with the limited fragrance presented in 2009, heads of the house of Brioni decided to present the new fragrance Brioni as Eau de Toilette, as they say “without a commercial goal in the narrowest sense.” The fragrance was created and launched to be a strong physical presentation of the brand highlighted by high quality processing and materials. According to executive director Francesco Pesci, the perfumes will be limited distributions as 75 ml Eau de Toilette.
Brioni collaborated closely with Raymond Matts on developing the new composition, whose top notes offer flavors of cold-pressed Sicilian lemon. The refreshing heart is created of magnolia, iris and violet. Base notes provide depth and an abundance of shades of saffron, oud, labdanum and black liquorice.
The fragrance arrives as 75 ml Eau de Toilette signed by designers of the house, Patrik Fredrikson and Ian Stallard, who also created collar pins, tie tacks and cuff buttons in the Brioni collection. Sales of the new perfume by Brioni can be expected in October 2014
Dorcemarco – :
The wood really does smell like something between cedar and sandalwood.
It is very nice, and I just put it on so I can’t attest to it’s longevity, but after drydown it really does remind me of SF Pour Homme.
Alex1000000 – :
I think this is so yummy. I sprayed it on and never forgot about it. It was an all day cedar smell. Very masculine in my opinion. Love love it.
12061986 – :
This is 80% Diptyque Tam Dao, 10% Creed Silver Mountain Water, and 10% generic powdery floral female fragrance
TETPLAVAJUT – :
Again, perfumes behaves differently on different skin. This one actually performs really well on me. I get 10+ hours longevity and 5 hours of solid projection with just1 spray. I really do like the fragrance as well, it’s quite linear. The dominant characteristic in this fragrance for me is a dried orange/bergamot peel accord, smells very natural and uplifting, then I get a slight woody nuance in the background, but it’s hard to pick out the other notes. The overall scent is rather simple but it has a richness to it – a very deep dried citrus that lingers. A great quality perfume for sure!
Although it’s a great fragrance I do agree the price is a little silly, also the bottle a little clumsy, it’s very hard to gripe because of the wide boxy stance.
This definitely stands out among the world of designer fragrances in terms of smell, quality and performance, if you can find a good deal anywhere between $100-$150 it’s worth to shell out.
wowankos – :
Brioni smells almost exactly like Salvatore Ferragamo pour homme, which is now rather difficult to find. Unlike the Ferragamo fragrance, Brioni is a lot stronger and more long-lasting. I sprayed some on my wrist last night around 21:30 hrs and can still smell it lingering there today at 11:30 hrs. Some webshops have it on sale at the moment for around EUR 155. Now’s the time to buy if you like the fragrance and don’t feel like forking out almost EUR 100 more for it.
mishania123 – :
Don’t know the frag itself, but the bottle is not far from Hypnose de Lancôme in less twisted form and more flat shape, with the same juice color. Hypnose was launched in 2007.
dozzen – :
@originaldeftom Boy were you right about the urge to constantly reapply this. The top is so good and so much better than the slightly above average dry down that its kind of ridiculous.Plus its a skin scent in around 4 hours.
karleone_tim – :
Gorgeous bottle in a warped architectural shape, alluring to the uniqueness of the refined gentleman wearing their measure-made suits.
Very fresh and bursting opening of Amalfi Lemon, then the sweet body of violet and iris. The dry down is more like a pure vetiver/ oud for me, but it is the licorice, funnily enough.
Pity it is an overall flighty scent and you want to reapply constantly to revive that zesty, fresh lemon explosion, wrestling with the sweet violet, that always wins. 20 minutes later it is just yet another average sweet, leathery, woody skin scent.
I am afraid to say that it is rather a miss for there are so many fragrances that do this job of creating an “old wordly” aromatic-floral for men much better: Czech&Speake “88”, “L’Ame D’un Heros” Guerlain, or the new “Icon” by Dunhill.
Weirdly enough, I associate this scent product more with Bottega Veneta and the former latest creation (gorgeous Juniper note) more with Brioni! It is as if they have mixed up both designer briefs by mistake?
In a world of a myriad of top notch niche perfume brands and veteran proper perfume houses (that are only in business for perfumes and beauty products) it begs the question: Why do we need designer brands doing their own signature scents? In Brioni’s case it is not a fashion brand but a brand of “stylish Italian clothing with a worldly appeal of exclusive luxury”. Given this is their 2nd attempt to get their signature right, I hope they’ll try again and might be 3rd time lucky!
Verdict: For £215 you can get a superb niche house fragrance product that smells and lasts light-years better.
The bottle for me is the winner as I think it is gorgeous (albeit perhaps a bit copied from Lancome’s “Hypnose” release) but a bottle alone is nothing.
Juice: 5/10 (just not good enough for a Brioni)
Lexx lazarini – :
Really gorgeous opening. Big lemon with fresh transparent florals (Magnolia and Iris) and a dry Sandalwood. At least I thought it was sandalwood, the notes say its Licorice and Oud…Ok, no matter. Very pleasant, sophisticated, and impossible not to like. I disagree with the reviews who think this scans as feminine. No way. People around me used the adjective masculine more than once.I got compliments from any one I was near within an hour of spraying. I won’t mention price or bottle because that opens a can of worms I can’t wrestle with right now. Average Longevity for this type of fragrance, which is pretty low unfortunately, but I’m in a forgiving mood due to its initial beauty. Shares a great deal with Frederic Malle’s Eau De Magnolia but with a touch of creamy oud..
cooroSymn – :
Prior to looking at the comments, I knew target practice would be a horrible view. Brioni’s new fragrance is equally embarrassing as the failed Colgate Kitchen Entrées in the early 80’s(google that for a chuckle). The entire fragrance smells like one big nuance of something that was meant to capture a manly moment but missed its mark. At $275 dollars a bottle, you’ll find yourself rooting for the opening to be anything but typical. Unfortunately, that fear is realized as this has a designer-ish lemon/iris combo throughout. Not exactly the sterling expression expected from this hallmark high end fashion house, Brioni’s Eau de Toilette perfoms like a Eau de Toilette(Probably the only honest thing going here).
bukhari – :
Smells Nice, nothing but compliments all night, from women and men. But $275/75ml..Eau de Toilette???? NOOOOOOOO. HeXXXX NO. The bottle is DUMB!!!
Heavy and DUMB. RaJuR real deep kool on YouTube.
Varess – :
I agree with Scentedgent1 this is just not what I expected!! Brioni is a luxury suit company that produced a subpar, bland, and even slightly feminine male fragrance. For the shocking price and exclusivity of this fragrance and the brand name it is associated with it, it is a complete let down. When I smelled it in Bergdorf Goodman, I couldn’t detect any real notes on paper, just a light floral smell. I didn’t even want to spray it on my skin because it was a total snooze fest!
sunnysideeggs – :
My words is this an expensive flop.
Yes the bottle is heavy and ‘well-constructed’, but that is rather subjective and perhaps more indicative of how the price is constructed.
Scent-wise, the notes got me excited. I like iris, violet, a bit of citrus and all held together by some depth in woods.
Once you spray it on your skin, you are greeted with a bland, boring, average yet vaguely pleasant scent. Projection is understated (for the wrong reasons), longevity is poor.
Brioni, either start a fragrance strategy that mimics TF Private Blend, or stick to clothing.
heljoshin – :
Just got a sample of this today, but rather than focusing on the fragrance itself (which isn’t bad), I find myself more so wanting to focus on the bottle. Let me start off by saying that this bottle must be at least two pounds. Just picking the thing up from the counter was a task in and of itself. After I picked it up, I found myself trying to grasp around for a way to hold the darn thing! The “shape” that they used for the bottle is so strange and short, that when the cap is off it is nearly impossible to feel good holding or spraying it. It hurts your hand to hold, and due to the way it is shaped, I wouldn’t be surprised if an edge of it hits someone’s hand in the wrong spot and causes it to cramp up. So again, this isn’t a review on the fragrance itself, which again isn’t too bad (not great either though), but on the terrible design of the bottle itself. I guess I can see why this is only Brioni’s second fragrance (at least according to Fragrantica), if they continue with this bottle design and the price point it’s being sold at, I can easily see a good amount of inventory being left unsold at all of the department stores. Sad to see that a decent fragrance can be completely ruined due to the terrible bottle design.
olg251speagoessenda – :
I really look forward to this..
The design of the flacon looks amazing
-AB-