Description
The BCBG Max Azria Group launches in November their new perfume, named Within. Lubov Azria, BCBG’s creative director, colaborated with Sarah Horowitz-Thran, the owner and perfumer of Sarah Horowitz Parfums. This is BCBG’s fifth fragrance, previous four had been produced under a license agreement with Unilever Cosmetics, and they are no longer on the market.
“It’s really exciting for me to do something not with a license. They make it for a large amount of people so the actual smell of it would be watered down for the general market. … It (new perfume Within) wasn’t created to be mass produced.” said Lubov Azria.
Lubov is a big fan of Sarah’s perfume Light from the What Comes From Within collection, that is why she chose Sarah to work together. The new perfume is composed of apple blossom, pear, bergamot in top notes. A heart incorporates jasmine, honeysuckle and freesia, while a base is built on sandalwood, tobacco and amber.
Lubov Azria is the face of the Within fragrance, her image is on its packaging.
tmt699Unlogrere – :
As a fragrance addict, I occasionally blind buy. At first wear, this was just okay. I once heard someone describe a scent as smelling like “perfume” meaning there was nothing remarkable or discernable to recommend it – it just smelled like the fragrance department at the mall. That’s how I would have described this one initially. But after a number of tries, I realized I really don’t like this scent. It smells to me like grapes mixed with feet. I took it to an event with a few women I know and offered it to whomever wanted it. Most didn’t like it either – one woman did take it eventually but I don’t know if she is wearing it or not. Many felt it was an “old lady” scent although I never really know what that means. I didn’t think it smelled old lady, but I think smelling like fruit and feet is much worse so… All in all, not good.