Description
“In 2003 when B Never Too Busy to be Beautiful was launched, a tall Swedish singer called Karin Park called into the store. Charismatic and fiercely individual, she chose the perfume LadyBoy. We talked about music inspiring fragrance and she left her album, ‘Superworldunknown’ as a source of inspiration and we explained that a fragrance can take several years to perfect.
Inspired, we started work exploring several themes from the album. Being a Swede living in Denmark, Karin’s music had a hint of sea and moor. Different themes were blended and time passed. Then she came in again full of ideas about circus rings and fairgrounds. The work followed the muse and a tent sprung up on the moors. The result? Superworldunknown.
If running away to join the circus smells of something good, this is it. The smell of candy floss, sherbert fountains, toffee apples and the seaside, yet sophisticated… escapist perfumery really. Clever use of cocoa and vanilla absolute with cassia makes this fragrance really edible without having a single character that you can be labelled with. And a new blend of juniper berry adds a breath of Norwegian fresh air and walking in the hills in summer, a new material made from tonka beans to provide a hint of reassurance. Petigrain and bitter orange mixed with lime, lemon and bergamot create a dizzy fairground ride of top notes. All bouqueted with rose absolute and ylang ylang,” Simon Constantine
Top4eR – :
This is a curious scent and very pleasant. You get a big splash of citrus notes and then it settles down. I now start to detect chocolate bubbling to the surface. Its a soft milk chocolate smell thats not overly sweet.
There’s a little bit of kick from the blackcurrant leaf and aromatic note which it definitely needs. The vanilla starts to surface and a little rose.
The overall affect is a fruity, resinous sort of gourmand. It’s not too sweet and a scent you imagine wearing on a chilly autumn day. It has that comforting feeling.
I get average sillage and longevity in this warm environment. If you like a resinous gourmand then well worth trying.
Extitlefees – :
I don’t get any separate notes here, it is fruity, it has a ‘hot plastic’ quality to it and the cocoa gives it a grounded quality. It totally smells like Madame Carven to me, which smells like the 70’s bottled. This is a ‘time machine’ fragrance to me, it smells familiar and unfamiliar at the same time. I’m not sure if I really like it yet though…..
lygayao – :
This was my favourite from the Lush perfume party we had (I loved Breath of God and Icon too). Luckily I had no idea which notes were in any of the perfumes, so I could approach them without any preconceived ideas.
At first spray I smelled ‘cotton candy’, but this deepened on me into a definite ‘strawberry’ impression. A rich dark and juicy strawberry with a citrus lift, almost ‘grapefruity’ due to lemon, lime and cassia (somehow cassia gives it the twist that reminds me of grapefruit and a slight woody/rose stem nuance). I got a lot of rose, which can be only a good thing in my opinion 🙂
I would call this a fizzy, fruity, and surprisingly sophisticated rose. The rich girl who runs away from an expensive dinner party to enjoy the carnival at midnight. I only wonder why this is not available full time in the shops, it really should be. Signature fragrance material ♥
nemec77777 – :
I bought this back in the B Never To Busy To Be Beautiful days, and I am so happy it’s back. What a fun perfume! It’s like Shalimar is tipsy on Gin Fizzes. There’s fizzy lime soda, vanilla and chocolate, and a floral bouquet in the middle, just to remind one that this is still a proper perfume. I also have the scented fan, which is such a cool idea. Make more of them please, Lush!
rodaspo – :
I have the solid of this, available only online (though Lush’s Regent Street branch now stock all the Gorilla perfumes). I doubt they’ve reformulated it.
My first thoughts are that it’s really difficult to describe. Simon did well; you can’t really pick notes out. While it’s not a super-sweet gourmand (because let’s face it, the notes look like a fruit cocktail) there are definite sweet notes. There’s the ‘Lush shop smell’ as a kind of base – a powdery, soapy, sherbety smell, a bit of smoky wood, something a little bit salty and a good squeeze of lime over the top. I can’t really distinguish any vanilla or cocoa.
The finished effect is peculiar, but pleasing. It’s fresh, but it has a hint of incense; it’s outdoorsy but it’s girly. It’s lipstick and the seaside, wearing vintage clothes to the fairground. A really fun, if slightly tiring scent!
nik125 – :
I cannot wait to try this one, but it is not available in Canada LUSH stores yet! They told me only in the UK!
I cannot find it on ebay either. Strikes me as the perfect scent to take along camping or on a holiday in the summer….I already have Calyx as a summer scent, but would like a more playful scent as well…cannot wait!
DoktorGonzzo – :
Woah! Toffee apples and candy floss at a fun fair. Smells like a circus, all bright and colourful. Of all ‘B Never Too Busy To Be Beautiful’ frangrances this is the most sweet and girly. Not really for me though, I’m much more a woody-floral person!
yrmos – :
The first time I was trying this I get a little disapointed, together with the citrus topnotes I discovered a similarity with Pink Sugar (that don´t work well with me)… It was very toned down, so I decided to not wash it of…
And what a reward I´ve got, after a short while I forget about the similarity and start smelling wonderful notes of sweets, cotton candy, vanilla, citrus, the sea and some warm metal…! It was like being at the sea side watching a amusement park from a little distant… All the wonderful scents in the air make me want to go there.
This is like a perfect summer day at a favourite place by the sea and someone set a tivoli up just to surprise you!
But the most amazing thing with this perfume is how it changes on the skin, this is another of those caleidoscope-like perfumes that evolves all the time and changing, new constellations of fragrances mixes together in eternal combinations… This is a amusement park in the sun, a small countryside circus, a stroll in a forrest close to the sea, a dream about a land made of candy and beautiful garden covered with dewdrops in the early morning.
Notes that could be so strong, sweet and heavy, are kind of uplifted by some unique airy notes.
Youthful, but also ageless… Kids would love it, but grand mothers to!
Yann – :
This is my absolute favorite of the Bnever scents. It’ heavy on the vanilla, but it had a lightness to it. A fizz if you will. (maybe that is the citrus in it)
Long lasting on the skin. Very youthful, without smelling cheap. WONDERFUL!