Description
‘After creating Chic,
a fragrance that embraced glamour with a sophisticated edge,
we wanted to explore a whole new realm,
while staying with fashion.
What emerged was something refreshing,
subtly natural and luminous…a fragrance that is Simply Chic.’
Céline Dion
Coty Beauty announces the launch of a new Limited Edition fragrance from Celine Dion Parfums, Simply Chic. Available in February 2010, this limited edition scent makes a delightful statement for spring. Celine Dion, one of the world’s most captivating and dynamic recording artists, shares her inner beauty, effortless style and casual elegance through a scent that is intimate, luxurious and simply chic.
The Fragrance
Simply Chic is a sparkling, floral, woody fragrance opening with bright citrus notes of Sicilian bergamot, blackcurrant and mandarin zest. At the heart of the fragrance is a luscious floral bouquet of white freesia, linden blossom and white rose. Lingering with notes of silk musk, white patchouli, crystal amber and sandalwood, the fragrance creates a long-lasting, warm and sensual harmony, making every woman feel comfortable, confident and beautiful.
Top Notes: Sicilian Bergamot, Juicy Black Currant, Mandarin Zest
Middle Notes: Freesia in Bloom, Linden Blossom, White Rose
Base Notes: Silk Musk, White Patchouli, Crystal Amber, Sandalwood Bark
Fragrance Created by Perfumer: Claude Dir, Givaudan
Fragrance Family: Sparkling Floral Woods
The Packaging
The bold yet feminine carton and bottle reflect the Simply Chic spirit to perfection. The heavy glass bottle is complemented by a sleek transparent cap and reflective silver collar for a monochromatic look creating a perfect marriage with the fresh, amber coloured fragrance.
The carton has an elegant, unique architectural design featuring a soft V (roman numeral five) facet in a nod to Celine Dion’s lucky number. Highlighted with a touch of warm amber color, the V facet is surrounded by a beige embossed pattern giving it distinctive visual depth.
Bottle designer: Jane Tarallo
Carton designer: Marc Rosen Associates
The Advertising
The print ad is a manifestation of Celine Dion and springtime. The visual captures her in a quiet moment sitting on a bench in the spring sunlight, looking beautifully natural.
Advertising agency: Badger & Partners
Photographer: Martien Mulder
Simply Chic is simply wonderful … the very essence of effortless style.
kitaro – :
This is a very nice long lasting floral.
Nice sophisticated bottle. I actually like all
of Celines’ perfumes. Very Nice. Classy.
Dreantark – :
This is such an understated perfume! I didn’t think much of it since it’s a celebrity perfume but it smells delightful – very young, feminine and I love the floral yet slight muskiness to it. I just finished a bottle of this and I would definitely repurchase it if I can find it!
drutledbard – :
When I sniff the bottle, I’m delighted by the fruity notes of this limited edition perfume by Celine Dion (I think it’s mandarin orange but to my nose, it smells more like cantaloupe). However, on my skin, I get a vague invasion of tangy black currant that is quickly replaced with flowers.
The whole scent DISAPPEARS after 2 hours (You have to come VERY close to the skin to detect a hint that Simply Chic was even here). Very safe for work but the longevity is so poor that you’ll have to spray yourself EVERY HOUR.
yuhan72 – :
I am wondering why I can’t buy Simply Chic by Celine Dion anywhere!! It is my favourite fragrance.
NOW I have to find a new fragrance yet again… guess that is the problem with these celeb. perfumes.
tobipikedu – :
Light herbal (the linden blossom) all throughout.If you take a deep sniff you can smell the orange blossom and black currant..but besides that..it’s very boring. (Like the reivewer below me says!)
serega— – :
This frag is very “intimate” , i mean , you have to be VERY close to be able to smell it ,the lasting power is very poor ( 2 hours, a least on me) but the biggest problem about it, is that it is SO boring !
It does not stink , but it’s really not distinctive at all .
Non merci , Céline !
Gundunsept – :
At first spray it smelled sweet and fruity and so lovely, but when it settled down,it startad to smell like Celine Dion´s Sensational.I dont know why, if they have similar notes??? Anyone else does thinks so?
Ok this is the first time a try it,i will test it again tomorrow and see if it is the same.
I wanted to by Sensational, but if they smell the same, i dont have to.
cBoJIo4 – :
This is very nice! Sophisticated, elegant, floral, fresh.
It reminds me of Celine Dion’s Spring in Paris. Simply Chic is probably a bit lighter and softer but I prefer Spring in Paris, it has that certain personality and edge compared to Simply Chic.