Description

Two new fragrances, one feminine and one masculine, that follow in the groundbreaking footsteps of Custo’s first fragrance. Daring and original, they express Pure Fashion, they contain Pure Innovation.

The magic of Custo Barcelona transformed into a new life-giving elixir: the new fragrances for man and woman by Pure Custo Barcelona. ≈With the fragrance I wanted to go back to the beginning, remembering what we were looking or when we launched the brand: Freshness and creative freedom to do something new, different, something that didn’t exist on the market”

This is what Custo Dalmau says about the new challenge. Freedom and freshness are part of the purest concept of Custo Barcelona. The two principles underpinned the originality of the project and are the catalysts of the brand’s development since its inception. Pure means the essence and also gives its name to the clothing range that is most intrinsically linked to the concept of Custo Barcelona.

A pure spirit for two fragrances, one feminine and one masculine, which share the same concept. They express Pure Fashion They contain Pure Innovation To symbolise the very essence of the brand and the new perfume, the ad campaign accompanying the launch takes an element borrowed from the symbolism of Custo Barcelona: The peacock.

Often used in the prints, the peacock is admired for its colourful feathers and the images these create when it unfurls its tail, as well as surprising us with the particular texture of its feathers. It is also the perfect representation of the first principle of perfumery – seduction – because this proud bird uses the incredible display of its feathers to attract attention during its courtship ritual.

A fragrance full of contrasts, mystery and character. Like the peacock, it is striking and exotic. The top note sparkles with citrics such as bergamot, lemon and tangerine, contrasting with the floral note provided by neroli. Vegetal amber and cedar contribute masculinity and mystery.

The middle note reveals the exotic spirit of the fragrance with a floral nuance.

The bottom note is elegant and sensual thanks to the blend of oriental notes, between incense and Tonka beans, with the strength of patchouli and the wild nature of musk.

The bottle and the box. The two new fragrances are presented in an original context by Custo Dalmau. A printed neoprene case, in pink for girls and blue tones for boys, covers the glass of the bottle and is closed with a zip that recalls the wetsuits used by surfers to combat the cold ocean waters. The cases add a surprising touch that marks everything that this daring creator does: cutting-edge fabric and the idea of dressing up the bottle of a fragrance.

The box, vertical and rectangular, enhances the graphical power of the prints chosen to dress the bottle. Psychedelic pink and silver images with touches of colour in the feminine version of the fragrance, and a jungle of overlapping leaves in blue, silver and black for the masculine version. In both cases, the finish is metallic and bright, vibrant with flashes of silver. Pure Custo Barcelona Man was launched in 2010.