Description

Armand Basi launched In Red perfume in 2003, followed by its versions Sensual Red in 2009 and Happy in Red in 2012. The new edition comes in Eau de Toilette Intense concentration, called In Red Blooming Bouquet, and is out in fall 2015. The fragrance is announced as a floral explosion that celebrates nature, vivaciousness of strawberry red color and beauty of life. It is designed for a woman full of vitality, passion, dynamism and enthusiasm.

Its floral – woody composition begins with fresh notes of mandarin, ginger and violet leaf. The rich heart notes combine various aspects of flowers such as jasmine, lily of the valley, rose and gardenia. Warm cedar and sandalwood are wrapped in exotic musk at the base.

The signature rectangular clear glass bottle reveals a branch full of flowers inside it: “Against delicate gray lines, which evoke the woody branches of the almond tree, the flower buds, tinted a daring red color, play in the air. In this evolution, the bottle has changed, revealing its own floral richness – lively, natural, exquisite.”

The fragrance is available as 30, 50 and 100 ml Eau de Toilette Intense.