Description
The house of AVON celebrates 30 years of Imari fragrance and in its honor it presents the collection IMARI which includes three editions in redesigned flacons. Two fragrances presented in new flacons (Imari and Imari Seduction) repeat famous compositions while the third fragrance Imari Elixir is a brand new edition to complete the image of the new, jubilant line. Fragrance Imari by Avon was first introduced in 1985 and during years it was followed by editions Imari Seduction from 2007, Imari Mystique from 2011 and Imari Blossom from 2013.
“30 years ago the seductive rose fragrance inspired perfumers to create one of our most successful fragrances. Extreme richness of aromas celebrated Imari as one of the most important fragrances of Avon collection. Today with new image, Imari celebrates its 30th birthday and Avon gives special promotion offers in honor of the anniversary ” – Avon.
IMARI is the fragrance “where passion blooms”. Its chypre-floral composition provides warm and sensual aromas, which bloom along with incense, musk and irresistible shades of vanilla-orchid.
Fragrances IMARI, IMARI SEDUCTION and IMARI ELIXIR are available as 50ml Eau de Toilette. The offer includes accompanying body care products.
Imari 2015 was launched in 2015.
veseloff – :
As I just told a friend TODAY who sent me some Imari…..Imari is (to me) the scent of a decaying old woman who sleeps in a dusty cedar chest and wears a 50 year old wig that has never been washed and applies loose face powder on top of loose face powder daily :-O
I could not get it off fast enough. To me, a hate! So sorry Imari lovers.
Now, I do like Imari Elixir if one wants a sweet, fruity scent that has surprising longevity!!!
sanya4ernomorec – :
First off, the bottle looks way cheaper than the photo suggests. I’m not all about the bottle but it could be a little better.
I’ve given this a few tests to be sure I’m not missing anything and I think it really is as I felt the first wear. It smells clean, and masculine to me as it smells like Palmolive shaving foam from the late seventies!! I find it really difficult to identify notes because of this as it’s so familiar as a smell in its own right.
I would totally disagree with a description of it being ‘warm’. Clean; yes, warm; no.
I put this on in the evening after I get my pyjamas on, it has a cool clean feel that’s nice for bed.
The only other scent I can compare it to is TheVelvets by BPAL. Very similar.
mkuujpzgqjthyl – :
I am only going by memory of the “old” edition, and fragrance “taste buds” change with time (both interpretation & preference) so this may be an incomplete comparison. BUT–I really like the 2015 version! It’s less vanilla-sweet and more bitey galbanum & aldehyde, which I prefer. I’d previously tested it (back in 1994?) and found it too powdery-sweet-boudoir for my taste.
This version is more bracing, and the amber is more earthy than sugary which I like. To me this is both a very womanly,sophisticated smell and somewhat androgynous. This fragrance is for someone who’s secure enough in their identity that they enjoy playing with expectations a bit, and don’t feel a need to “sweeten up” their bearing.
It’s not my usual type of scent but it’s really growing on me!
txomi4 – :
I received this in the mail today and I can say that THIS HAS 100% been reformulated. The silage/longevity are a joke compared to the original. This is like Imari watered down. The formula is obviously changed. I remember the original being very strong and complex: deep, rich,and the sandalwood was very prominant. I will be getting a vintage bottle in the near future because for me, while this does somewhat capture the spirit of the original, it is a pale shadow of its former self.
Gagarin2010 – :
This is the scent of nostalgia: like grandma’s closet mothballs, elderly aunts gossiping around the table on a lazy Sunday afternoon, and old bathroom soap that have dried up and gone a little crusty around the edges.
antzajkov – :
Old fashioned spicey oriental. Like most perfumes that smell kinda 70’s/80’s, this has great longevity and sillage. However, this is of an era that for many will conjur up their older relatives and so won’t be sexy. My husband hates it 🙁 Having said that, I like it. No notes stand out for me, which I also like; a proper blend into a whole. I never smelled the original so I can’t compare. The box and bottle are ok, nice little motif. For some reason I LOVE the name.
zuluza3 – :
Powdery, clean, fresh, soapy……ooooh nice. Smells like you just came out of the shower clean and GORGEOUS.
However, the original was a lot headier, and what I can remember, more floral.
This is mostly a clean scent.
Longevity? Well, it doesn’t last too long. So to counteract that, an unscented lotion before application.
I will update accordingly, as I have just got this.
Here we go again on another fragrance adventure. So far, I just like it.
Mihailkvadro – :
07.02.17
So after wearing it,not the perfume i prefer the most,initial smell is heavy while am a fruity lover
Can smell the citrus and an after note of dark roses and followed by the other scents
You can feel its a seductive perfume right from the beginning. While i live in a tropical island and that its summer…cant tell it stays longer,not on my wrists and clothes.
While i wear it i can vision that topless black dress on a sexy woman seducing her man after a dinner to welcome the desert.. perfect for valentine lol
I would gives this another chance at night and in winter… keep among my perfume collection.
gordeev.ur – :
This is just same Imari fragrance repackaged. I know its been around for a long time and favorite of many but I can’t stomach it at all
I would describe it as spicy oriental and while some fragrances in that category I can appreciate(if not wear myself), this is a scrubber for me.
Its very dated to my nose, too heavy and too spicy. Some older fragrances withstood the 20, 30, 40 years etc , the test of time so to speak-like the Fracas or Opium or Chanel 5 etc but this is just not it.
I don’t classify fragrances according to wearer age but this smells “old”. I mean I like lot of heavier fragrances but this one was one of the worst I ever smelled.
Sorry, not for me.
PS I noticed that several people compared it to Bottega Veneta perfume-sorry, but its not even close. ITs TOTALLY different fragrance and those two smell nothing alike. Veneta is not really spicy but floral oriental with leather note. Imari is spicy oriental
frollik21 – :
I ordered this a few days ago and it arrived today. While the smell has been more or less the same, the brochure listed this new one as ‘Eau de Cologne’. I’m confused. Is this really a new version, or just a repackaging?
Headshoter – :
Although I am a frequent Avon shopper, I did not realize this was a reformulation…just thought it was a new bottle. Now I am intrigued by the reviews here and will have to give it a try.
busenka183 – :
I had my doubts about the reformulation of my beloved classic. I prefer the old bottle but it is a little dated and I suppose they are aiming at a younger market. I am pleased to say the strength is still there and this lasts all day. This is the original imari with perhaps a stronger rose note and a hint more powdery vanilla. I find it a bit sweeter than the original less warmth but lovely nonetheless.
Not the same however and I will only seek out the vintage maroon bottles from now on. Another classic has been lost to reformulation.
AdnanJunuzov – :
Very mysterious and feminine. I usually like perfumes based on how feminine they make me feel and this is one of those go to fragrances and is incredibly alluring and mysterious. This really is one of *the warmest* fragrances I have ever worn. It’s perfect or any weather is not over-powering at all and very inviting. Usually when I purchase “oriental” noted fragrances they’re heavy and too perfumy, not this, it’s luscious and can be worn by younger and more mature women.
ingetrien – :
Such a huge veriety of avon’s fragrances all around the world,while here in America we have repackaging of the old one.”Thank you” Avon!
aranor – :
This is simply a repackage to celebrate 30 years of Imari. The fragrance is the same Imari from 1985, just in an updated bottle.
From the press info:
Three decades ago, the seductive scent of a rose inspired one of our most successful fragrances. Enticingly rich, Imari was just the beginning of what would evolve into an iconic fragrance collection. Today, Imari is celebrating with a new look.
Imari
Eau de Toilette Spray
Where passion blooms
30th Anniversary:
Celebrating 30 years of sensuality
Experience the power of Imari with notes of sparkling citrus, opulent jasmine and addictive vanilla for long-lasting sensuality.