After the debut fragrance Chipie and Princess Chipie flanker, Coty and Chipie brand launched the 100% Pure Chipie collection of two youthful fragrances inspired by techno music and neon colors: Purple and Green. Its bottles are designed by Serge Mansau to look like soda drink bottles. The boxes are adorned with sparkling neon colors. The advertising face of Chipie perfumes is british model Polly Robinson.
100% Pure Chipie Purple is a blend of sweet and floral notes of pear, mango and freesia. The fragrance is available as 30 and 50 ml EDT. 100% Pure Chipie Purple was launched in 1998.