Description
Custom fragrance development company Tru Fragrance today announced the launch of “Sinful for Her” Eau de Parfum, a sexy and edgy new women’s fine fragrance available exclusively at Buckle stores throughout the U.S. and online. The first female fragrance from the Affliction brand, the perfume is an extension of the widely popular Sinful women’s apparel line.
“Buckle has become a destination for the ‘Sinful’ girl, so it seemed natural to expand her experience into fragrance. As the exclusive retailer of the Sinful perfume, we can give her something she can’t find anywhere else,” said Melissa Franzen, divisional merchandising manager, women’s merchandising, Buckle. “Like the apparel, the perfume invokes a fierce, edgy energy that resonates well with our customer.”
Inviting flirty temptation, Sinful draws attention from admirers with a lush citrus and tart berry opening of mandarin, grapefruit and darkened raspberry. At its heart, the fragrance softens to a classic floral scent of glistening velvet red rose, creamy gardenia and sparkling mimosa. A drydown of tantalizing, sexy skin-gripping sandalwood, patchouli and fluffy tonkabean exudes a vivacious sensuality but leaves no regrets.
A true statement piece, the perfume bottle is dominated by Sinful’s signature wings in a metalized finish. The Sinful medallion is encrusted with jewels across the front, adding further flair and sparkle to a vibrant pink bottle.
Buckle partnered with custom fragrance development company Tru Fragrance to create the sultry Sinful scent. With more than 40 years of experience developing, manufacturing and marketing custom fragrances for leading retailers worldwide, Tru Fragrance has fashioned other popular fragrances for Buckle, including Affliction, Buckle Black and Crash & Burn.
“Through our work with Buckle, Sinful apparel customers now have the ultimate accessory to complete their look and style, a fine fragrance that invokes what they love most about the brand,” said Monte Henige, CEO of Tru Fragrance. “We have a longstanding relationship with Buckle, utilizing our unique business model to help the retailer build fragrance lines that extend the emotional connection between its consumers and the brands they love.”
Adds Franzen, “Fragrance is a unique point of difference for Buckle and allows us to continue to push exclusivity and newness. We identify brands that appeal to our various shoppers and take it one step further by adding fragrance, offering a variety of choices to keep them engaged and coming back to see what’s new in the category.”
Perfume is available as 60ml EDP. Sinful for Her was launched in 2012.
