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sensei3 – :
I have A LOT of fragrances, and so it takes a lot to impress me.
This one does, on a few accounts.
It really is a lovely scent for the price, firstly. It is a fresh, green floral. No “cheap” to be detected. Lasting power could be better, but not bad at all.. Doesn’t turn strange after a while.
One of the few scents I receive compliments on.
I would say it was a successful blind buy.
Great for spring, summer. Office.
The only criticism, and it was brought up by another poster, is the cheap cap. Mine won’t even fit on properly, so the bottle can only sit on my vanity, and cannot travel.
I can see that Sung Jewel resembles this scent, but is more green, less floral. Both are fantastic. So far i am really loving the Sung perfumes, one hit after another!!!
mymnClaibly – :
Alfred Sung Pure:
Have just purchased a bottle of this perfume after reading all the reviews of it on here. Have Wore it now a good few times & I absolutely love Love LOVE IT & have received sooooooooooo many compliments from friends,family,work colleagues & total strangers!! Pure starts of with a refreshing Lemon/Citrusy blast,which then quickly turns into the most beautiful white flowers!! A stranger actually thought that I was wearing Estee Lauder Pleasures & when I said no I wasn’t it’s Pure by Alfred Sung I don’t think he believed me lol!! Perhaps it does kinda smells a bit like Pleasures (both floral) but Pure is most certainly cleaner/fresher & Deffo purer!! Think of pure clean fresh mountain air in Switzerland,add a hint of fresh squeezed Lemon juice, & then some clean pure Crystal cold water from a mountain stream, then add freshly cut white flowers & mix it altogether!! This is deffo what Pure by Alfred Sung smells like To Me!! A certain shower freshness anytime of the day, & totally perfect for warm muggy kinda day’s!! Has this beauty now been discontinued?? If so why?? As again it’s another hidden beauty that deserves more than that!! Gorgeous Point Blank!! Love the design of the bottle, but have to agree about the awful cheap tacky looking top!! It really lacks any quality feel or expense!!
Efur – :
I bought a bottle of Pure and used it non-stop until it was gone. Then I bought Pure Moment which I liked better but they are very similar. It is a sweet fragrance that can be a little overbearing but is still pleasant.
I would not repurchase this one, although I wouldn’t mind a bottle of Pure Moment if I happen to find one on my travels.
999rmgeddon999 – :
My mom wore this. It was always so clean and fresh. She would buy another bottle as soon as she ran out of this. I love the femininity of it.
serbinwoolf – :
Pure is such an appropriate name for this scent–it’s “pure” in a very clean and fresh way. This is such an easy perfume to wear, perfect for any occasion, never overpowering or “too much”. This is one of the few perfumes that I’ve received compliments on, but I can understand why as it’s just such a pretty and uncomplicated (but NOT boring) perfume. My only complaint is that the cap for this bottle has to be the tackiest and cheapest I’ve ever encountered.
Manesta – :
Most of the reviews on here- for this – are way off-base!
I bought this at T.J. Marshalls / Ross for $14.99 – blind buy because the creme colored box features white flowers on it–and that usually indicates….GARDENIA.
And I was right.
This opens up with some fruit then Gardenia dominates with a hint of wood and musk as a light base.
This smells very much like Elizabeth Taylors Gardenia with a bit of Madonna’s Truth of Dare in the mix.
And there is some soapiness therein as other have said – but this is a Gardenia based fragrance for sure!
The bottle in nice as well!
Great blind buy for me as I go through Gardenia “cheapies” like they are water!
If you like white floral this is for YOU.
Longevity is fair. This smells REALLY lovely as a “skin scent” when it dries……
valerij516 – :
This is perfect for spraying on pillows before bed. Lovely pure and by the time the scent wears off you’re catching zzzs. 🙂
I have 100+ niche samples for swap within Europe – updated spreadsheet of samples on my profile, get in touch!
kilav550055 – :
Opens with a screechy blast of lemon pledge/bug spray, but settles quickly to a very fresh, floral French milled soap. A very lively scent….sadly longevity is less than 1 hour.
rail9595 – :
My first impression is lemon/citrus soap, slightly sharp but not strong. To me this fragrance smells clean rather soapy, with a feeling of “soap that cuts through grease”. It is pleasant, light and understated and would probably be best worn in the summertime to counteract hot and humid weather.
On a soapiness scale it’s a basic cleansing bar.
kalipsso2184 – :
A bit disappointed with this fragrance initially (blind buy), but it is growing on me as an everyday scent, appropriate for the office. First I get a strong 90’s perfume tangerine/freesia/lily smell, which then develops into something completely different on my skin. Citrus (unfortunately) soon dies down and smell develops into a more complex soapy, white floral with a predominant cedar base note. Don’t hate it, but definitely a softer, less exciting scent. A bit more of a mature scent than I was anticipating (freesia and gardenia always smell a bit “old” to me), but overall I am pleased!
ForrestGUMP – :
This scent is very fresh, clean, and well, pure. I am comfortable wearing this both in a tight classroom and in a patient’s room. I’ve not had anyone comment that it was unpleasant, and I work with tons of people. Some folks are ill and quite sensitive to scent, so inoffensive is a big deal to me. However, “inoffensive” does not mean “boring”. I feel clean and fresh wearing this, an I smell great, a combination of the just-right amounts of flowers, sunshine, skin, and clean. This is a winner!
sladnad – :
Oh, I forgot to say, too pity that the bottle looks quite cheap and the cap is unpractical 🙁
Pak1tO911 – :
Based on all those reviews, I made a blind buy for incredible price of 20 USD per 100 ml. Today I received it, and exactly as you said, clean soapy and flower scent. Even I am not fun of floral perfumes, this one is something completly different. Lately, i tried so many perfumes, all alike, either too sweet or too floral or too something. This one is sooooo nice, and finaly something different. In short, I am ordering another bottle, before it is gone 🙂
jazzz7 – :
My first thought was this is a wedding!!
This is like a wedding in a bottle.
One spray and you are in the middle of an all white wedding, from the flowers, decorations, wedding cake and the dress. That was my first impression when I experienced Pure for the first time.
I went and researched Alfred Sung and sure enough he makes wedding dresses among other things. This man knows weddings.
This fragrance is perfect, lots and lots of white flowers, I have never smelt anything so pure white before. Lasts forever, doesn’t lose it’s identity and yes it’s perfect for weddings.
I went and purchased another bottle, because even though I am not getting married (already am) it is also a perfect fragrance to wear to weddings or social occasions which deserve a little extra effort.
This is a beautiful perfume befitting of the name Pure.
1Dimon1 – :
Oh!! my pure perfume!
About a decade ago, when i was in college, me and my close friend always gossiped and talked about two guys who always acted weird at us, very funny indeed. there one of the guy who always complimented me how good i smell, the other guy winked, smiling crooked at us and it was all hilarious to think now. when we go to computer classes we rushed by taking the notebooks, and busily spraying the perfume. when we entered the town bus, every person sitting looked at us with admiring smile coz of the fragrance. when we reach the class, girls always say “thank god pinchu has come, now we can smell something fresh” (LOL) how good those years were…
I forgot the name of this perfume and it was a gift. I was disappointed when i ran out of it. Kept the bottle upto 2008 and I had to shift to capital city for my post graduation studies. The empty bottle was thrown away by someone while I was not there, may be a part of cleaning.
Now, today I got my lovely juice back, my mind went back to 2006 when me and my friend wearing this perfume, showing faces (funny) and seriously discussing issues about those guys that have long since ceased to matter. I dont even know where they are now…
About the perfume: Pure is pure perfume. subtle, clean, sophisticated, fresh floral vibe, nothing so close to the noted mentioned here. It smells deliciously fresh. Creamy soft perfume.I Love it a lot.
dobariu – :
Pure soap, like a very rich, finely-milled, expensive hand soap. There’s a burst of tangerines at the outset, then it turns musky with sweet green floral and layered with an airiness. There are some woody undertones to balance it, but they are quite faint. This has a vintage, almost romantic feel to it, somewhat like a Victorian era. Sung sits very close to the skin lasting a few hours. Perfect for a day strolling through antique shops nestled in a quaint village.
cinar – :
Another blind buy, based on Fragrantica’s reviewers. If you ever want to smell like fresh, fresh, fresh then this perfume is for you. I get the aroma of an expensive soap with a classy floral note, not strong but just there. For me, it’s a nice clean aroma that I want to keep smelling. I cannot for the life of me begin to say I smell each individual flower or even the cinnamon but I can’t imagine anyone being offended by this scent. Worth the buy for the money (less than 20) and the “fresh” scent you will leave behind.This is a keeper for me.
opr622bedyWelty – :
it creats the most beautiful veil around me .Very creamy ,feminine and beauuutiful!!!
Damir-Messi – :
I don’t care much for florals, but this is such a clean, pretty one, and has a nicely balanced quality. It has decent longevity, and is suitable to wear anyplace. Perfect for those times when I want a clean, slightly soapy scent, and its very affordable!
slavcya2010 – :
I got this at Marshall’s for $12, and I couldn’t be happier. It’s one of the nicest florals I’ve encountered, and only Island Gardenia beats it as a floral in the bargain price range. It certainly doesn’t smell like a bargain perfume.
The fruity notes almost disappear behind the flowers, especially at first, but as time goes by they become more apparent. On me the cinnamon doesn’t show itself at all, and to my nose this isn’t particularly sweet. But sweet for me is Pink Sugar and Be Delicious, so I do like my sweet to be very sweet indeed.
ryaba – :
Years ago, I lived with my best friend and she kept a bottle of Pure in her car for quick emergency freshening up. I rode with her a lot and she would let me use a squirt of this. Today I received a sample vial and although I hadn’t smelled it in 15 years, that’s the cool thing about memory and scents. The BIG white floral, Easter lilies and soap suds were just as feminine as I remembered. I feel like I’m right back in her car and we’re discussing boy problems that have long since ceased to matter.
ChisicaCrer – :
such a shame it’s no longer available..why do all the good ones have to be discontinued!
tyron85 – :
i absolutely LOVED this! yes, the name says it all..it’s so pure, fresh, clean, sexy scent!
Coammassils – :
Pure is the perfect name for this fragrance! It opens with a zesty, juicy grapefruit-like scent (-pineapple and tangerine tango!). It is so fresh, clean, slightly soapy from the florals and sandalwood. This mouthwatering perfume delights me with its light, airy yet heady blend of spicy florals-almost candied florals. Peony and Orchid Blooms and Lily are tame yet noticeable. I do get that reference of an ‘OIL OF OLAY’ vibe!!! sooo clean! .Pure dries down to a smooth ambery and woodsy scent that projects quite well and from the compliments I recieve, the longevity is great! the muskiness adds some depth and sensuality to the scent and the cinamon is light but delightful! I am so Lucky to still own a full bottle. It is all about refreshing waterfalls, deep forest, lush woodsy trails and a post picnic midday nap ♥
forto82 – :
I fondly remember this one. I purchased a bottle soon after it came out, and loved it. It was very serene. After I used up that first bottle, I can’t remember exactly when, I went looking for it to repurchase and I was told that it was no longer available (in the US) and I somehow wound up purchasing one from a store in Canada. That second bottle was almost like tap water. Either someone sold me a cheap knock off or Pure was ruined, gone forever. This was many years ago. I have my memories of it. It was very beautiful, feminine and calming. Oh well.
afer – :
Loved this since I first bought it back in 1998. It is a unique fragrance. I had to smell it after I read in a magazine where a man commented that it smells like mangoes and fresh laundry and he loved it on his girlfriend. I love it too even though I prefer spicy and fruitty scents.
proffiles – :
This was the 1st perfume I’ve ever owned. A gift from my grandmother when I was 13 years old, I used to love it so much I used up my bottle very quickly and it was so hard to find in my country that I couldn’t repurchase. but now after years without smelling it and purchasing it for nostalgia I just can’t believe I loved it that much. It smells like a clean old lady and gives me a little nausea.
Edit: after 30 mins it smells awesome. not old lady at all. How can a perfume change so much after a few minutes? now I love it and I totally remember why I used up my first bottle so quickly. I guess I’ll just have to spray it and cover my nose for 30mins from now on.
Iruska_www – :
It isn’t that the smell of this is unpleasant. It isn’t. But… it gave me a massive headache for some reason.
At first, the smell of tangerine is extremely strong, even overpowering. Then, the pineapple kicks in. It takes quite some time for those two scents to fade enough for me to smell any flowers. I don’t detect any of the other notes.
operdos – :
When I wear this, all I smell are the base notes, and that’s all I need. There’s nothing floral about it to me, just a lovely woody warm scent. I have a little left from a 15 year old bottle that still smells very nice.
ehnonono – :
Totally agree Jennifer!
mezy74 – :
This is how I wanted DKNY Pure to smell. That one is way more expensive than this but this smells much much better. It smells clean and fresh. I was lucky to find this at TJMax for a super good price. I bought it based on the reviews without smelling it first. It is a breath of fresh air. Something I can wear anywhere and will not offend anyone. Sillage is excellent, stronger than DKNY Pure and longer lasting.
dzvaluka – :
i still have this and wear occasionally. while i prefer “sung”, especially in winter, i love pure also. lighter, clean and what it says… pure. another classic.
rail9595 – :
I had this one I kind of liked it.It is spicy and soapy but the bottle is extra cheap looking almost ugly.
Smile4ever32 – :
Pure by Alfred Sung is divine I had been keeping the empty bottle for a while but threw it out early this year. So sad that it has been discontinued.
Keyn90 – :
my mom loooooooooves this perfume. its her scent.. but i just cant wrap my head around this fragrance.. i dont think the notes combine that great. i much prefer my scent.. body oil white musk-clean, simple & delecate
Rilselugs – :
I think that alfred sung never disappoints me with his perfumes….I am simply in love with his scents….
serjikof – :
If Oil of Olay made a perfume, it would smell like Pure. It’s clean, soapy, and floral. Very soft, feminine, and clean smelling. The idea of pure is very similar to Jewel,but there’s a slight harder edge to Pure that is not in Jewel, this is what puts Pure one step below Jewel. If you had to choose between the two, go with Jewel.Pure is pleasant and comforting, Jewel would be unforgettable.
Nytka – :
Pure is a classical feminine fragrance with fresh notes. It smells like a bouquet of fresh cut wet flowers, but before all it smells my mom!…
asss – :
Soapy and clean and very pleasant, Pure unfortunately doesn’t smell like it costs. A Bath and Body Works scent would smell much like this. I like it, but won’t be buying a full bottle.
wertualwest – :
This is a very underrated perfume by Alfred Sung. When you think of “Pure” you would think of something innocent, clean and almost airy but this is warm and sensuous. For a floral it definitely gets my thumbs up. Lovely dry down and worth a try if you haven’t already. It’s reasonably priced too.
bageboask – :
I have never worn a perfume that receives more compliments than Pure!! I consistently have men and women commenting on how wonderful I smell and asking me the name. I haven’t met too many people who wear it and I’m glad…it’s become my signature fragrance. Very beautiful and very feminine free … very Pure 🙂