Description

Patrizia Pepe does not present their first fragrance, but give two new editions to the perfume world. They are as inseparable as music and dance – perfumes Patrizia and Pepe. These intense and contemporary expand the elegant offer of this brand by offering two different faces of a woman – the passionate one as well as the dreamy and romantic one.

Presentation of fragrances Patrizia and Pepe took place on January 27th in Milan, Italy.

The second version, Pepe, is dreamy, poetic and lighter, available in a blue glass flacon. The flacon was created as stylish heart, while its stopper was created in shape of an elegant hat.

The outer carton is created as a cardboard cube and unravels as a flower bud which reveals the scented story in its heart. The precious fragrant secret is accompanied by perfumed body care collection – perfumed shower gel and body lotions accompanying both editions.

Patrizia Bambi, creative director of the brand, is in charge of the new creations by the house of Patrizia Pepe from Florence. Perfumer who worked on the fragrances is Sophie Labbe of IFF.

The Italian house from Florence – Beauty San SpA has the license for fragrances Patrizia and Pepe. They also own a license for fragrances by Lubin, Juliette Has a Gun, Crabtree & Evelyn. The fragrances as EDP arrive on the market in February.

Patrizia and Pepe, the fragrant duo, will be accompanied by an advertising campaign envisaged by photographer Sonia Sieff, daughter of famous Jeanlupe Sliff. Face of the advertising campaign will be Dorothee Gilbert.
Pepe was launched in 2011.