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Warning2011 – :
As usual, another soliflore from Illuminum smells good. I hate it when reviewers use this word, but in this case, it’s true: this is a competent orange blossom perfume. It’s actually better than competent, because it is not overly sweet or syrupy or soapy (for those who dislike those qualities), and it showcases the dominant orange blossom quite well.
There is also a touch of orientalia, though I would not have identified it necessarily as oud. No patchouli, though, so those who love orange blossom but dislike the patch in Elie Saab eau de parfum might prefer this composition instead. I love orange blossom (more than neroli), and here it smells appealing.
The strategy of Illuminum is clearly to be able to steer their clientele to every conceivable perfume idea which might pop up in their mind. What collection would be complete without an enticing orange blossom perfume, showcasing a classic scent from the history of perfumery? Sweet, floral, innocent and seductive–all at the same time!
Yes, this is menu perfuming, and I see it being done more and more in the luxury realm. This sort of house caters to people like the British royalty and the First Lady who are busy and would like to satisfy all of their perfume needs in one-stop shopping. The next time I’m in London, I might drop by the attractive Illuminum digs.
I wonder whether anyone attended the Chandler Burr event held there recently? I’m not so sure that hitching one’s star to Chandler Burr is likely to be a winning business tack, but as long as it’s only one of a variety of simultaneous strategies running in tandem I suppose that it cannot hurt…