Description
Guerlain launches its new exclusive fragrance Ne m’Oubliez Pas (“forget me not”), inspired by the history of this house, namely the name of the first lipstick, which was re-introduced in their Rouge Automatique line under number 102. The house of Guerlain is responsible for the first modern lipstick based on wax, presented in 1870.
The eponymous fragrance was also created by Jacques Guerlain in 1920s. The new composition of woody, spicy, oriental and chypre character is signed by perfumer Thierry Wasser. It consists of plum, cumin and cardamom accords in the top, with rose, immortelle, carnation and cinnamon in the heart. The base wraps it up with notes of patchouli, moss, amber and vanilla.
Design of the label on the bottle evokes the Arc de Triomphe. The perfume’s liquid, as well as tassel on the bottle, is in plum color. It is available exclusively in the Champs-Elysees boutique in Paris in bottles of 125 ml Perfume Extract, for € 500.
Ne m’Oubliez Pas was launched in 2015.
max197766 – :
Very good perfume! Something in it for everyone…on first sniff, the whole thing sits somewhere between Habit Rouge and La Petite Robe Noir, with a lot of the fruity-rosy character of the latter with the oddly addictive styrofoam dryness of the former. Go deeper and let the stuff evolve on skin and you get wonderful spiciness from the immortelle and cardamom. I don’t get that sour, almost body-odor smell of cumin – but it is spicy enough that there could be some in there. Not particularly tenacious for a parfum, but the only size it’s sold in is 125ml, so there’s no need to be stingy.
bedfreezxc – :
On some evenings, I really hesitate. Do I want a gourmand or an oriental ? Or why not a spicy, or a woody ? Or why not a chypre ?
Whenever this happens, I dig out my good old Ne m’oubliez pas, a true masterpiece checking all these boxes, and how nicely it does it so, on a base of discrete Guerlinade.
After 2 years of very episodic use, the level in the flacon remains OK, but one of these days I’ll need to get an extra flacon
ship100 – :
I get a big whollop of plum from this one – a slightly sweet, fruity, powdery scent with a lot of spices. For me, a lot of rose registers as powdery. It’s not overpowering here at all though, the plum and rose meld together beautifully. There’s a touch of spiciness in the background that starts off strong and mellows down. I’d absolutely call it a fruity oriental like others have mentioned. It can lean masculine with the spiciness, but I think it’s on the more feminine side with the sweetness here.
I can see the references to LPRN, but it’s much more refined and upscale. It’s almost like a beautiful mix of LPRN and Rose Barbare. There’s hints of many aspects of Guerlain’s other fragrances, Guerlainade is present here in full force.
I hate that’s it’s practically impossible to have the full bottle, what a huge bummer. This scent is really beautiful and I’ll just sadly pine over a full bottle when my decant runs out.
nvy073InsuffBooni – :
I got a bottle exactly in the month when this launched at the main Guerlain store in Paris without having any idea of it. The gentleman who walked us through the entire perfume collection in perfume form on the second floor (you need to do that if you like Guerlain!) just took this out at the end. On the spot I loved it immediately maybe because my nose was overwhelmed with the Guerlain’s classic line and these gourmand notes were in disconnect with the rest. So in a shopping spree (painful bill as you can think!) I got it. Perfume concentration (only), quadrilobe bottle. Back home decanting it from the quadrilobe bottle into a purse spray was a logistical mess (am I the only one having this problem with those bottles) so I let it sleep. So much, that I only found it back now. And what I smell now? La Petite Robe Noire. Which is almost the only Guerlain I don’t relate to, but which I would buy happily for a daughter if I had one. The notes say plum but I rather smell the cherry stamp on LPRN. It may be the sister, cousin, mother, of the LPRN, maybe, but in any way an extremely close relative. The problem ? : have you seen the price? So if you are in the LPRN fan base, I think you should like this one. Otherwise, it’s very nice, but not at this price. So I will stick with the classics. Sorry.
EDIT: ok, I am editing this after 3 days of wearing it as my first review above does not do it justice and it’s not right to leave it like this. In the end, my nose did not trick me totally when wanting to buy this in the boutique. So, what’s changed: first, it’elegant and very well done. It’s quality, elegance, basically projects well done perfumery in the classical way with good ingredients. It is still totally LPRN family and cheery/raspberry jam main note (maybe I have a problem with not being able smell plums) but what makes it interesting compared to that range is the cumin note that brings some dirtyness and the depth. Would I buy it again at that price, probably still no (but to also do it justice on this side – it’s 125ml in perfume concentration or we have many of niche 50-100 ml out there that top the price in only EDP formula).
EVGEN85777 – :
Ne M’Oubliez Pas (Don’t Forget Me)
But I did!
Until I rediscovered it recently. This was such a lovely fragrance. It’s a beautiful but unfortunately underrated obscure fragrance that was one of the old 1920’s romantic Orientals that were later reformulated but discontinued. It came as a splash bottle as pictured in this site. My memory of this perfume is that it was a spicy floral with an Oriental air. If Guerlain were to re release it using the exact same original formula and perhaps tone it down a notch, it would be a superb romantic Valentines Day fragrance. I have read the other reviews here and each has it’s own merit. I don’t get the association with Femme Rochas but I do see how the floral notes are of flowers of “farewell”. These are dignified but somewhat melancholic carnations, roses and immortelle. They’re not green florals or aquatic florals. They have a wistful longing and a very reverent spirit. It’s like a carnation corsage, a bouquet of red and pink roses and petals of immortelle that was scattered around like confetti as if to wish someone farewell at a parting in a train station the way they used to do for singers and theatrical stage actors/vaudevillians and Ziegfeld Follies showgirls like Fanny Brice, as they said goodbye to New York and headed out to Hollywood. Beautifully floral and nostalgic.
The notes are quite linear and there isn’t any real top middle to base note progression. I detected a juicy boozy alcoholic note similar to cassis wine. Could be currant. Could be that plum. Like a delicious plummy fruit cocktail. A farewell drink or toast. Then there is something else that is fruity, a very light citrus, perhaps an orange, although it’s not in the note list. The light citrus embraces a very obvious rose fragrance. This is a very lovely rose, quite mature, but delicate. There’s carnation and quite a lot of it. The immortelle lingers faintly in the background like a little chorus girl around the showier rose and carnation. The florals eventually turn powdery because of an iris or a vanilla flower or both. The vanilla is gorgeous!
Furthermore, I smelled cumin, spices and cinnamon notes that give the florals a less sweet tone and become spicier. There’s also a great deal of oak moss patchouli and musk. Now these notes can either make it a chypre or an Oriental. The patchouli note is strongest at the start of the dry down and also turns aromatic and smoky like incense. This is the mark of an Oriental fragrance. The moss is not too strong and the ambers and musk give it a Shalimar type of smell. This is suited to a woman my age because despite the fruit (plum) and florals, it’s overtly feminine and mature.
This is very nice Guerlain and suited to spring and summer. It is casual but formal at the same time. I wear it to dinners. found this fragrance again when a friend of mine had one to sell. I couldn’t resist. Beautiful.
gangsta777 – :
Heavy on plum and with some floriental vibes to it – this is a very beautiful perfume that clearly dominates the scene.
You shall certainly not be forgotten while wearing it.
Reminded me a bit of Ineke’s “an Evening edged in Gold”.
Extremely well made and of course beautiful to behold, yet IMHO not worth its current price. Sorry.
9maxx9 – :
Looking at the notes list, it’s as if it is rendering them in watercolour with icing sugar dust. It is a very pretty perfume, yes, and ‘perfumey’ with rosiness and apparently plum…..Does it remind me of abstract things like Tresor? Something….It is constructed rather like vintage perfumes in that it has subtle phases. Almost too sweet and sugary out of the sprayer, but then starts a tiny growl of spiceiness with an earthy tinge.The long drydown translates the spice into a slight tobacco quality, surely not Tobacco Vanille!?! Anyway….it is good quality in that it is long lasting, but like nearly all modern perfumes it is very timid in projection and sillage. It reminds me of a Lolita, something a little subversive…..but Femme? Laaaa my bottle of Femme is a B52 whilst moublipas is a paper origami…. o: If it was a normal price I’d snap it up, but now deep into niche and obscure, difficult, and vintage, it’s just not worth it.
ruta – :
This is a beautiful fragrance but it’s like a softer Femme by Rochas. Some of the notes are the same especially in the opening: the plum, the cardamom, the cumin, the cinnamon. It’s less fruitier than Femme and more floral. Femme is fruit cocktails this is floral bouquets. Femme had additional apricot and peach this is only big on plum but it’s very delicious and big enough as a fruit opening. The cinnamon is very noticeable and smells spicy. There’s spices mixed with flowers. The carnation and rose are beautifully paired together. Like someone said these are “flowers of farewell” like you’re receiving flowers from a loved one that has to leave and might not be coming back. This fragrance is romantic, sweet, sad, spicy, emotional. It has a gorgeous aromatic ending of oak moss. Really beautiful.
a.l.e.x-84 – :
It’s like Rose Barbare, more spicy and refined.
demanadidas – :
Love it! The first hit I received was a zesty bit of coriander, piquant and lovely. The rose, carnation, immortelle, & plum all dance nicely together after that first spicy blast. The cinnamon, patch, and cumin support the floral essence, and yes, make it more “unisex” I suppose. I did have a sense of deja-vu however, as this scent reminds me greatly of several Serge Lutens perfumes in the way the spices are handled and in conveying a woodsy note throughout the rose and plum especially. The SL Bois line, fille and a few other Lutens (even Araby if it was subdued) are like the facets in this gem, but this beauty has the Guerlain touch and is a full and complete, balanced composition. There go the IRAs now…my pension years will at least be sweet smelling. This is a lovely perfume with tremendous longevity and pleasant silage.
Edit: I really love this. The more I wear it, the more I want to wear it. The silage and longevity are–WOW! This also smells more “spicy rose” (to me so much similar to Le Fille de Berlin & Vitriol d oeillet (both SL)–but Guerlain with tremendous richness and depth, a real floral-fruit. I don’t typically go for either as I’m all about woods and spices, but because this scent has the wood/spices it balances. I really loathe fruit-bombs and fruitchullis and a lot of “floral” smells, but this just is a kaleidoscope of radiant wonderfulness.
byblikO – :
Elle l’embrassa avant son départ et lui a dit quand vous sentez ce parfum ne me oublie pas….
She Kissed Him Before He left And Said to Him: “When You Smell This Perfume, remember me”……
What a beautiful aroma. This seems to be telling a touching love story about a French girl during the Nazi occupation in Paris and the liberation by the Allies during World War 2. She falls in love with an American soldier but he already has a girlfriend whom he plans on marrying back in the US and so the two lovers must go their separate ways. The French girl gives him a little miniature bottle of her perfume and she tells him to remember her through the fragrance. At the first spritz of Ne M’Oubliez Pas, your nose detects spicy cumin but also a very strong plum note. Plum does not actually have a scent but it’s a magic trick in perfumery as to how they recreate the plum. This opening is very similar to Femme by Rochas. I also feel that Femme tells a similar World War 2 love story as the one I described. The performance lasts for a long time and it’s quality stuff typical of the Guerlain house. I find it very beautiful and a tad melancholy. The immortelle flower note is doing this to me. The carnation flower too has the power to turn into a flower of farewells. The rose is there for the romantic quality and the feminine touches. There is a lot going on at the base: patchouli vanilla amber and oak moss. I could smell all of them but the patchouli to my nose is taking the lead. It’s not a strong patchouli and it’s actually harmonizing with the oak moss. Vanilla is there to keep it sweet and girly and with long life. This is a modern floral oak moss scent where the oak moss does not turn too mature or too woodsy but it’s still very much of the woodsy order. Elegant, French, sophisticated, romantic, and absolutely magnificent. I’m wearing this right now and will through out Paris Fashion Week. It will be the fragrance that I will allow everyone to smell on me at my friend Lysette’s perfume party. With a scent such as this, who can forget you?
haseebmunee – :
Surrender to Chance has it.
bnm1 – :
Reviewing this again, as the first time was just initial impressions.
Ne m’Oubliez Pas is, at least on my skin, an austere rose perfume with a noticeable but not intense plum note and a substantial sprinkling of dry spices – particularly cumin, cardamom and immortel. Moss in the base further adds to the dryness of the fragrance, although this is somewhat balanced by a warm spicy vanilla. Although marketed at women, this scent is completely unisex and will be enjoyed by all lovers of spicy oriental rose perfumes.
In terms of mood, this scent makes me think of someone in a black suit, wearing dark glasses, being chauffeured around the streets of Paris in a black Bentley. Smart, quite formal and not ostentatious or overly showy. Class and style in a bottle!
awerawerad – :
I just received my gorgeous bottle of Ne m’Oubliez Pas in the mail today. Unfortunately, I’m disappointed in this one.
First smell on my wrist immediately brings to mind La Petite Robe Noire. Not a good sign, since that perfume doesn’t appeal to me. 30 minutes in, it gets better. But basically, all I’m smelling is plum, rose and patchouli. Sadly, I’m not getting any of the cinnamon, cumin, or cardamom that I was so excited about. No amber or vanilla to speak of either.
An hour in, and I’m not getting anything deep, sultry or intriguing. Mostly just a rapidly disappearing fruity floral (as if we NEED any more fruity florals) that smells vaguely familiar. Not unpleasant, but this will sit behind my Spritueuse, French Kiss, and Gourmand Coquin. Wait, I take that back. It will sit in a place of honor, but only because I paid so dang much for it, and the bottle is quite beautiful. I doubt I’ll wear it much though.
planovert – :
I’ve just been to the Guerlain 68 store and bought this fabulous juice.
Completely unisex, it’s a joyous orchestral suite – an oriental rose with soaring notes of spicy cardamom, cumin and cinnamon swooping around it, joined by a chorus of sultry woods and vanilla.
This will appeal to lovers of rose, as well as those who love deep, woody fragrances with an oriental blush. I’ll report back again once I am on home soil and can give this a proper wearing.
sastre1 – :
OMG Guerlain does cumin? That’s like Christmas, birthday and Easter falling on the same day. Great expectations, but this baby probably won’t appear anytime soon at the average guerlain counter next door. I would love to smell this !! Anyone in France please report back how it smells like 🙂