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Lavyn – :
An odd one. I want to like it, because I appreciate that Dali takes some rather nutty chances with notes (with mixed success), but after the initial fruity blast, I get…well, what I can best describe as a bland sort of soapy shampoo smell (probably the immortelle, with which I am not very familiar), eventually drying down to a little bit of musk with the slightest hint of coffee. But I won’t give up. I’m going to build on the coffee and try layering this with something creamy. A good experiment for upcoming cold weather.
valeriu-bunescu – :
I really want to like this perfume because my husband gave it to me.
But this is a very odd scent.
Maybe it’s about chemistry, but with mine it doesn’ t work. It smells like old perfume which has been opened long time ago. Very heavy, bitter-sweet and smoky at the same time.
After 2-3 hours I can smell base notes – amber and vanilla and this is what I like a little bit. But I don’ t want to wait hours after first spray to like this perfume.
Spilklali – :
fantastically beautiful
no words could describe this masterpiece
kbe939speagoessenda – :
If Elizabeth Arden’s 5th Avenue Style and Romeo Gigli Romeo Gigli for her would have a baby, it would be Dali’s It is love. I am pleasantly surprised by this blind buy, as it is very friendly, not loud, and will be great for summer. At the same time, I had secretly hoped for something more “quirky”. I detect no coffee, but grapefruits. It is a sweet scent, more fruity than flowery, but there’s enough wood in it to keep it grounded. Someone mentioned Noa, but I smell no similarities. I should add that I have the EDT, not the EDP.
Edit: now in the middle of a heatwave, it is the best fragrance in my collection. I love it and I get compliments every time I wear it.
mikelangalo – :
Omg! From now on, this is my favorite perfume! ❤️ I blind buy it based on the reviews from fragrantica and I don’t regret it! It’s very classy. I honestly didn’t knew how immortelle smells but this scent is adorable! Girlish yet mature it gives me the feeling of a very expensive perfume. Perfect for day and night I would say. I have the edt version and can’t wait to finish it so I can buy the edp because edt sadly doesn’t have good longevity… It lasts for 4-5 hours. Yes it does smells medicinal but only for 1 minute or less… so basically that minute smells like CK contradiction. After that the immortelle chicks in togheter with some grapefruit and vanilla! I love it and I do recommend it!
alsu.sobaka – :
Just received this in another great swap with the lovely Planet_x.. I get the coffee note too, even though it’s not listed, which is why it immediately reminded me of Noa..the dry down is similar too (musky with a hint of rose)but, unlike Noa, this does’t give me a headache..so it’s all good!! I also love the little “detachable” gold ring on the bottle..
alena_mts – :
The spices killed my nose at first, and I also smell a coffee as an ingredient. Quite a strange smell, like all Dali’s anyway, but in a very pleasant way.
It’s perfect for autumn, when the leaves fall, with little rain and a breeze to roll up a blanket over a cup of coffee.
Perfect for spring, this turbulent blossoming trees and flowers of all green scent, ITISLOVE come as a bitter refreshment.
I can’t wait for spring to come.
sasha2805961 – :
Beautiful fragrance, with interesting quirky notes, but smells expensive and lasts well.
As I understand EDP and EDT (intense) smell different and negative reviews are partly due to that confusion or to the fact that immportelle is not everybody’s piece of cake.
My review is of EDP. Golden dusted bottle with removable and wearable, I suppose, ring on the neck. You can smell immortelle straight away, – herbal dusty, slightly bitter, so surrealistic, I love it in all possible combinations, pomegranate and grapefruit give it even more tangy bite, it has niche sort of vibe, not common overly sticky-sweet tango of musks and fruits, the heart is rose with vanilla and pepper, interesting transition, from sharp and unreal to placid and calm and very warm amber-woody base, I can’t detect musk at all.
Overall – 4 out of 5 for unique composition and great price.
Edelweiss – :
I recently bought a huge bag of samples and am trying a new one each day. Today I chose this one. It is not often that I actively dislike a fragrance (most are okay), but I dislike this one. I agree with other reviewers that it smells ‘off’ somehow. It is an odd scent to describe but doesn’t make ‘sense’ to my nose. No real notes jump out at me and it is a melange of oddity to me. Not an outright scrubber but can safely add it to my swapping list.
rrs486speagoessenda – :
This perfume smells off to me. It’s got that peppery, celery, perfume-gone-off smell right from the first spray so it can’t be my chemistry, but maybe it’s my nose? Could someone tell me if that is how it should smell as I am wondering if I should send it back. Maybe it’s the the combination of pink pepper and immortelle? I’m confused as after an hour or two it does not smell off but still not nice enough to endure the journey getting there. On me it’s not pretty, fresh, feminine or any of the positive adjectives shared below by any leap of the imagination. I do get medicinal and herbal though. It makes me feel nauseous with just one spray.
sinatra_sun – :
Chemistry is majorly important with scents.
Worst perfume I have bought in years. Terrifying!
The novelty of the ring that come of with the bottle is cute, but far too tacky for Salvador Dali I was expecting high Class here people!!!
The bottle texture makes my teeth itch.
The smell reminds me of the end of the day at a cafe when all the plates, with left over food bits need to be cleared up… Not for me!!!!!
Long lasting indeed, that was the problem too!
Well I have a pal who wears perfumes which are similar, I also don’t like her choices. It was her wedding anniversary – I gave her my Salvador Dali as a gift, I only sprayed it a few times- she loved it! THANK GOD… I could not wait to get it out of my hands.
CeseeakeDig – :
this is lovely.
a very soft and yummy fragrance that smells nice right away and dries down into a mild warm vanilla and immortelle scent.
it is very light. I spritzed a bunch on in the morning and it wears like a skin scent within a couple hours.
I may try the intense version to see if it has a bit more longevity and sillage.
a comforting and friendly smell, easy to wear, I do recommend.
siisnm – :
ITISLOVE is pretty, girly, romantic, a delicious little darling. It’s cute and cheerful. Amber and rosy fairy-dust. Jammy, lovable little thing. It doesn’t last, really and for me it’s too “weak” somehow, but it’s very charming. Did I mention that it’s very girly? Regardless your age ITISLOVE will make you feel sweet and a little giddy.:-)
zolnce483 – :
This perfume is certainly a very beautiful scent. You can feel the Pink Pepper mixed with musk at first when you spray it, but soon you realize the star of this fragrance is the Immortelle, surrounded by a cloud of Rose, Pommegranate and Vanilla.
I’ts noticeable it’s been carefully developed to be a sophisticated, feminine, cheerful and fresh fragrance.
The drydown comes on the right moment and it’s quite unusual, reminds me of those cute dolls with sweet perfumed face, which is lovely, in my opinion. Besides some may think it makes the scent seem cheap, I assure it’s not. Somehow the drydown is very peculiar and even a bit gourmand, maybe I can’t describe it properly…
Longevity and sillage are medians overall, but I remember of spraying it in the early afternoon one day and I still could smell it during a happy hour in the evening with some coworkers, who even praised my scent.
That’s a fragrance that brings you joyful feelings, I often realize that it elevates my mood…
iul.belo2010 – :
EDT VERSION:
In 2008 the Salvador Dali House released this fragrance as a tribute to love and femininity. Its bottle was inspired by a famous piece of art called Dali’s Lips Sofa, which is a lip shaped sofa created to represent the mouth of the famous Hollywood actress, Mae West. This piece was created in 1974 (after it has been painted in one of his screens) and became one of his best-known creations.
In this Eau de Toilette version, there is no lid, but a bow which protects against spray-firing.
The creator was Michel Almairac, who has his signature behind hits by Mont Blanc, Dunhill, Azzaro, Burberry, as well as creations of high perfumery as Bond No 9 and L’artisan Parfumeur.
The fragrance is composed by notes of grapefruit, pink pepper and pomegranate seeds, in the output. In the heart, floral notes of Spanish narcissus, powder Iris and Everlasting flower (also known as Immortelle). Finally, a sexy and sweet base of musk, sandalwood, vanilla and amber.
Although the output has not pleased me a lot, because there is a medicinal tone during the initial minutes (which I attribute to the pepper mixture with the pomegranate), the evolution is still very pleasant. There is a feeling that the scent could be a gourmand, but shortly thereafter, the flowers decide to vent. And the presence of Immortelle lives up to the name!
After 1 hour on the skin, the perfume becomes more sensual and sweet, bringing up a delicate and immersive vanilla, heated by the sandalwood and the creaminess of the amber. It exhales and lasts for a long time.
I can only say that femininity is stamped on this creation.
dibilos – :
I absolutely love this perfume. I got it very cheap in a closing down sale and I confess I bought it mostly for the bottle, because I didn’t know the scent at all. But when I tried it for the first time today, oh joy! On my skin the notes all seem to combine into a creamy, sweet, vanillary, almondy, rose-petaly, faintly fruity yet somehow fresh-smelling nougat, if such a thing could exist. Perhaps that’s the immortelle, I don’t know. I do know I can’t stop smelling my wrists and I’m in scent heaven.
Kurlebas – :
Hi,
it’s my first Salvador Dali…so i don’t know any of them and I have to say it’s great scent.
It’s very musky with hint of roses, vanilla and grapefruit at start.
It reminds me to Tocade, a bit less sweet and muskier.
I’m not so in modern, new scents and I wouldn’t buy it by notes and review- it was a gift from dear friend Nathalie and she made me such a joy.
It’s very similar to Korres White teaBergamotFreesia, just a tiny bit creamier-almost the same.
Review is for EDP.
serg11000 – :
One of my favourite! absolutely great. thats how stars should smell.
tlatoevace – :
I have ITISLOVE INTENSE and I adore it. I have also tried ITISLOVE and I know that Intense lasts longer and is a bit more… well intense.
Although it may not be the most original scent out there it is for me a real scent of love. Probably it’s the pepper working together with the fruity notes making it as beautiful as a romantic evening date. One of my favoutite creations by Salvador Dali fragrances.
Update: Fragrantica has finally added ITISLOVE Intense separately to the database so my review is now in the wrong section. But now I have them both ITISLOVE (EDP) and ITISLOVE Intense (EDT). They have the same character although the Intense seems slightly sweeter. But for me it is still one of the best romantic scents.
pashazenit – :
The lid of the bottle was inspired by the head roses from Salvador Dali’s painting “Woman with a head of roses”. When someone gives you roses “it is love”. The golden orb bottle has an impression of lips take from Salvador Dali’s 1979 painting “Aphrodite as she appeared in a pyramid”. If Aphrodite kisses your fragrance bottle “it is love”. The bottle has a wearable ring with an eternity of diamonds around it. Of course if someone gives you a ring with an eternity of diamonds around it “it is love”. In the language of fruit and flowers pomegranate stands for enduring love and its scent is manifested in the top note of this delicious fragrance. It is Love is exactly that.
There is three different concentrations for “it is love” edt, edt intense, edp.
They all have there own personality and lasting power.
Edt INTENSE has a modern fixative that makes it last brilliantly. It remains soft creamy without being too dramatic.
foddy – :
I have Edp version, its sweeter to compare with Edt- its fresher. After 2-3h smells like Edt. It reminds me Ck In2You 2007 version-with grapefruit, vanilla. On me its longlasting-6h min.
Lesuk75 – :
Yes it remind me about Dalimania – Salvador Dali but fresher lighter some.
Celin Dion – Sensation Moment are one more in line alike. Smells in menny notes deep like grow on skin ½ houer after spay. Like this one.
Xeroxluanx – :
its nice, and pretty, but not very longlasting and not unique either, when i smelled it i knew i had smelled it before, almost the same smell, wouldnt buy it