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odoev – :
Ilía Secreto came to the Brazilian market in March 2018 as a variation of Ilía, which was launched in Brazil in 2016 and in other Latin America markets in 2015. In addition, there is another version called Ilía Florescer, as I reckon in the review of the traditional Ilia.
Ilía Secreto is classified as a sweet floral perfume and brought, for the first time, a new ingredient in Natura’s perfumery: the Ishpink. According to the in-house perfumer of the house, Veronica Kato: “its fragrance resembles the scent of cinnamon and honey bread, a special touch that stimulates the senses and translates the secrets of feminine force.”
I went a little further and researched more details on the ingredient. Ishpink, also known as Ishpingo, is a name given to the flower Ocotea Quixo. Its essential oil is obtained by the steam distillation of the branches and leaves and its aroma resembles a pinch of cinnamon, but also presents warm, sweet and spicy nuances, sometimes herbaceous or slightly woody.
Fortunately, Natura decided to share the olfactory pyramid in the press release! Ilía Secreto brings notes of Ishpink, pear, mandarin orange and purple fruity accord (plums and grapes) on top. Then, in the body of the fragrance, notes of lily of the valley, jasmine, freesia and orchid were combined. Finally, the base carries tonka beans, cedar, sandalwood and coffee notes.
Ilía Secreto is, clearly, a perfume focused on the nocturnal use. It could have been called Ilia Noite (which means night), following the international pattern of brands that often use terms like Nuit and Black in fragrances of similar concept. But using the word Secreto (secret) did not go wrong. After all, as some say, everything that is secret, forbidden or more difficult to conquer is more delicious!
When I received my Ilía Secreto, I confess that I thought: “here is Natura’s response to the competition”. I’ll talk about this later!
On the skin, Ilía Secreto did not immediately captivate me, unlike the original version. In fact, taking advantage of the moment, I do not see any connection between the fragrances. But I’m not astonished by this question of flankers that put the DNA of the line aside and bring different products. This is not Natura’s fault. It is something that has become common in the perfumery market!
The first time I wore it, I got nauseated. Ilía Secreto struck the skin in a medicinal, synthetic and strange way. I do not know if it was that note from Ishpink, but I usually like plum and mandarin nuances and I know that pear note fragrances are often tricky. The truth is that the first impression was lousy! I only started to see a positive side after an hour of use, when the orchid became more present and the base notes appeared.
In another test, the situation changed and the fragrance was more pleasurable from the start. I do not know what happened, but it must have been that sense of when we ordered a draft beer and the first dose never comes with the right pressure, you know? I only know that Ilía Secreto seemed to me another perfume and the evolution was also different. Besides that, this time, after about three hours of use, I also noticed a saltier yet subtle base, thanks to the coffee arabicas.
Ilía Secreto exudes very well and follows the trends, but I was not surprised in terms of durability. My last test before publishing this review came at night, when I went to bed (air-conditioned environment, slower metabolism, less perspiration, etc.). I woke up seven hours later and did not feel anything else on my skin. Taking into account the style and concentration of the fragrance (deo parfum = EDP), I expected greater longevity.
What about the competition? I was referring to the Kissme Rosa Marcante and Kissme Cabernet (Eudora) fragrances. When I saw the color of the bottle, I immediately thought about the latter. But on the skin, they bear no resemblance. In fact, the olfactory path of Ilía Secreto goes towards the other (Rosa Marcante), and yet they are different products.
To conclude, I think that Ilía Secreto reinforces the new fragrances’ moment of Natura, which has been defining lines with quite different concepts. However, it did not get to enchant me, unlike kriska Drama, which is the best female launch of the company lately, in my opinion.