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lizzik – :
The name markets to a select group, and thereby removes more mass interest. I can’t speak for every guy, however, as a guy, can’t say I want to start each day reaching for ” The Groom” lol
Name aside, it is great light versatile scent for casual, day, office. Citrus opening to mainly woods scent with orange blossom. Dry down mostly clean amber/musk. Lasts about 4 hours.