Description

The concept of a fragrance is all about thirsty gulps of a beverage, that spills, runs down and drips from your chin. The accord of warm human skin (built with the help of a generous dose of cumin) is also present here.

“In Sicily, since time immemorial, heat is an absolute ruler. The seventh fragrance created by Antonio Alessandria for his eponymous brand is called Fara, a sicilian dialect word specifying the heat that drives men to quicken to find refreshment with a drink at the “cioschi”, small places serving refreshing drink based on sparkling water, lemon juice, mint syrup and salt. A great thirst could be satisfied only by drinking eagerly, almost all in one swallow. The cold drink refreshes the body internally, but also flows on warm skin, giving refreshment even externally. The drink, evaporating from the skin, takes on new life and exhales a silent and insinuating sensuality. The smell of citrus, mint and salt blends with that of the skin, evoking torrid and elegantly murky atmospheres.” – a note from the brand.

Fara was launched in 2018.