Description
Japanese cosmetic house Shiseido launches the new fragrance Ever Bloom in October 2015, which will be widely distributed and available in Europe and the world, which happened last time with Zen from 2007. The inspiration for this fragrance is a black – white photo of camellia taken in 1940 by Shinzo Fukuhara, son of the founder of the house.
Ever Bloom fragrance is built from the heritage of the house on the contrast between East and West, and apparently represents universal femininity. The composition is signed by perfumer Aurelien Guichard who wanted to create a natural, airy floral fragrance as a balance between delicacy and power.
The composition of white flowers and musk was built as a linear structure rather than a pyramid. The upper accords includes blend of lotus, transparent jasmine and Bulgarian rose oil. The center includes Tunisian orange blossom, gardenia and molecule Sylkolide. The dry-down features hinoki wood and musk.
The face of the “Because beauty is already in you” campaign is Tess Hellfeuer. The fragrance is available as 30, 50 and 90 ml Eau de Parfum, body cream, body lotion and shower gel, as well as 20 ml of Parfum Extrait Absolu expected to launch later on.
RYT – :
Ever Bloom is a fairly light but pleasantly sweet floral I enjoy wearing. I feel strongly the lotus, the rose and the musk in the drydown, and luckily I don’t sense the violet. It is very pleasant, quite inoffensive, and it gives super strong spring vibe. I like it a lot, however the Eau is better in my opinion, as it’s lighter (I like super light perfumes).
HoarmaSog – :
After using some samples I can say “Wow” this is an explosion of white flowers! Airy but strong and long lasting too!!
I adore all kind of flowers, this scent could represent my personality well enough.
The dry down is pleasantly woody and that’s what I like the most in perfumes.
I’ll put some thought into it.
Black201050 – :
Ever bloom is an absolutely gorgeous scent, which sadly does not agree with the chemistry of my skin.
It is easy to pick out the notes and notice how they change over time. At first spray, there is a strong lotus note, and a slightly weaker jasmine note. The rose and violet supposed to be there are disappearingly weak. So far it is a light and fresh scent, typically something I would wear at work.
At the second stage, the jasmine fades, but the lotus stays. A strong gardenia note appears, together with a noticeably weaker orange blossom. On paper, this stage is wonderful, likewise when I tried the perfume on someone else. However, when I wear it, this stage is reminiscent of sour milk. Not much, but just enough to ruin the perfume.
The drydown is mainly a white musk-skin scent. While the hinoki-wood is low rated among the notes here, I can sense it quite clearly. At this stage it is back to smelling nice on me personally.
I think this perfume could be a nice discrete scent for many others. There’s nothing unique about it. But after all, it doesn’t always have to be. It is very feminine, fresh (apart from on me) and flowery. I think it could be a good option for the office, school or daytime events.
I dislike judging perfumes by their campaigns or bottles. But credit where credits due. The bottle is beautiful, and it is very nice to see a campaign that does not make any sexual implications (like so many other perfume advertisements towards women).
wymilof – :
A half aquatic and a half flowery
Aquatic thanks to lotus and floral thanks to gardenia. Such a watery smell a bit,durability is kinda weak.
Beginning is promising, nice, but then there is no continuation, average scent.
33bit – :
This a lovely fresh feminine floral fragrance. The lotus adds a touch of an aquatic vibe with some powderiness from the violet. The white florals are so lovely and fresh. I definitely get the comparison to Roberto Cavalli Paradiso. This is a lovely floral that is not generic.
NakLedaneni – :
This smells soapy, and i don’t really like that, but being fair, the flower notes are well done and smell lush and sweet. I don’t get the hinoki wood and the fragrance doesn’t turn powdery on me. The dry down is just a very nice musk.
This fragrance, judging just from the smell, is the best aquatic floral I’ve tested until now, but after one hour or so, i have to press my nose on my hand to smell it, and for this price tag, i think it is inadmissible.
I think, delicate and shy women may enjoy this fragrance, but it is not my cup of tea.
oksana666mirag – :
Gone are the days of Feminite Du Bois and Zen, this is Shiseido’s nod to the sweet, floral perfume, stopping just short of getting into the fruity floral. Missed opportunity and probably taking away some of the Shiseido reputation.
So, Ever Bloom: white florals with a distinctly sweet edge, some faint wood, definitely some refined but generic musks. If such a thing is possible.
Shiseido could have done better than this tweedy, aseptic fragrance. Needn’t have bothered to stoop so low compared to their previous releases.
Cizimmosorb – :
Very similar to Juicy Couture Couture Couture, maybe less sweet. A classy white floral. I love it but not nearly as much as I love Zen (2007) which is way more special.
Not worth the hefty price tag. I can get a 90ml bottle four times cheaper and still I’m not sure whether I need it as I already have similar frags.
xsandel – :
Boring, “cheap” smell, a big zero for me. Shame on you Shiseido.
ketric – :
floral and sweet fabric softener… this is for you, if the clean-line is too citrusy and chemical for your liking
faylobaxer – :
It is very pleasant and balanced floral fragrance, with just a little bit too sweet dry down. Pretty strong and long lasting. It is kind of fragrance when you just want to smell clean and pampered, without being sexy Cruella.
Versus669 – :
Spring summery, virtually identical to the l’occitane des grasses collection. This smells exactly the same as many springy time white florally frags on the market. Dubiously labelled aspects of chemicals mimicking white florals, bit of musk, and hey presto! You get this underwhelming excuse for a new fragrance. Oh well.
MiranDMB – :
Its a sweet floral sensual parfum, close to the skin, will not leave a trace if you pass by.
Spring and summer style.
If you like Chanel chance eau tendre for example, you like this to, its that kinde of perfume.
I like it a lot, but i also have Eau tendre, ma vie Huggo boss, so i am in to that kind of perfumes. In winter i like the more heavy kind like chanel coco mademoiselle and j adore Dior.
And yes tis one has i soapy thing in it to, but on a hot day after a fresh shower, tis is what makes it compleet, put on a nice dress, high heels, pop the parfum in your bag and go out, you will feel like a beautifull woman.
SiMpAtIyA – :
It’s floral, but I can’t recognize any particular flowers. Scent is like generic soap.
Alexsandr.. – :
Tried it today and got pleasently surprised. Honestly was expecting something light and girly pink but this is quite far from that category. Ever bloom is actually “perfumey” perfume. At first I detect true fresh rose, but very soon milky gardenia and sexy musk is all I smell. Jasmine is prominent as well,but it seems as a alone element, gardenia is the one blended with musk. It reminded me a bit of Narciso EDP,but without that ruberry cloying feel of the latter. I am quite impressed with the bottle as well. Just what the doctor ordered!
pseumdype – :
I don’t like it . It smells like rotten flowers and roses.very bad
kriss25 – :
This is first of all a somewhat sweet, white floral scent. A little bit soapy. The watery lotus gives it some freshness and the musk and wood add warmth and softness. In my opinion there is a slight warm-spiciness in the background as well.
This could initially be perceived as girly because of the sweet white floral.
In my opinion though, the sweetness is well balanced by the musk and wood. I would describe this fragrance as radiant and beautiful in a powerful, confident, strong, slightly sultry (thanks to the wood, musk and spiciness) kind of way.
I think that this perfume is quite versatile. It can be worn in everyday life, due to its floral-soapiness, but also at night time because this is kind of sexy and not your typical floral soapy scent.
Furthermore this scent is rather linear with a moderate longevity and sillage.
My whole description basically explains why I adore this fragrance! The fact that this is a linear scent might be a minus for some people, but I actually even prefer that. Additionally I have a very difficult body chemistry. A lot of fragrances turn overly green/aquatic, icky and unpleasant smelling, especially when it comes to the dry down. So if you have that problem as well you might try this perfume.
(The only minor downside of this fragrance is the design of the bottle and packaging. It is just tasteless. I actually think it might be a reason why people think that this fragrance is one dimensional or a typical fresh floral scent.
And please excuse my English. It is not my native language.)
I hope this review has helped you! 🙂
cb2Victory – :
This parfume makes my day … adorable !
chaiviovimI – :
Shiseido has a really good track record with fragrances (feminité du bois, the zen line), so I thought I might try what they are making today. The packaging made me fear for the worst, as did the list of notes (we’ve had more than enough white florals in recent years). The perfume itself was a pleasant surprise: a sort of Amarige without the nastiness, a bright, fresh, sweet white flowers fragrance with a soft, soapy tone. Nothing earth-shattering, but pleasant
druk76 – :
Remind me many of perfumes:) .there is hint of “pleasures” e.lauder -the classic one and yea I am very agree about some similarity to “miracle” lancome or to “forever and ever ” dior but first edition not newest version . There is nice floral fragrance sweet ,a little tart,peppery..with some warm base.
I hoped it will be more fresh and bitter with some coldness.nice but not me.
Любима – :
My first review here!
This is a perfume which energize you, gives positive energy. And it’s just delicious. I’m not a floral type, but I want to use this one in spring, summer en even in fall and winter when I wake up and need some good mood. It’s sweet but not annoing sweet and very long lasting. It’s a little bit girlish but hey my son said yesterday “mum your perfume smells delicious!” Then I thought It’s worthy 🙂
gevorg21665 – :
Usually I am a huge fan of Shiseido’s fumes, but this one is really a disappointment!
The opening is very intense and over sweet, blast with white floral and aquatic notes. Blunt and bold, not elegant at all.
This is a bad try for Shiseido.
alexxale – :
After I sniffed it from the bottle, I thought, it was going to be too strong and floral for my taste. When I sprayed it out, I was surprised, that it was quite good, not too overpowering floral fragrance. It stayed that way for some time. Unfortunately, it changed into strong cloying floral after some time.
I think it’s not the worst of floral perfumes, but it’s not one of my possible favorites.
I must mention that jasmine and orange blossom are super strong in this one.
song – :
It is absolutely amazing. I am normally a floral perfume hater, mostly because I feel like floral perfumes depict a superficial sweetness. However, Ever bloom is an explosion of, not only a powerful floral scent, but also burning passion and depth. It’s not the bedroom kind of passion, it’s that power woman, forever beautiful, yet ambitious and strong, who doesn’t bow down to the trials of life and who can be found among us – the proud leader of a corporation, the mysterious leader of a household, forever enchanting, forever beautiful. The very depth and strength of this scent hints towards mystery – the feminine mystery. I could swear this kind of scent would be chosen by a man, because in the Japanese culture, this is the very meaning of a yamato nadeshiko, matured into an exemplary representative of women. Simply beautiful, poetic, this perfume holds a story and an eternal wish: Ever bloom – may you bloom forever, may you bloom forever beautiful and wise, forever strong, loving and that shall be your mystery.
For those who say this perfume does not have personality – I can only assume that you haven’t been able to understand the story. Personally, I am making this my signature fragrance with the wish it represents.
llp659speagoessenda – :
Flower’s Explosion here.
10.000 Petals and white Honey and sugar and almonds.
A triumph of joy in the hearth of a super hot spring. Lightly fruity and watery as well.
I like it very much for the non-depressing mood it gives, but 0 unicity.
Recall flowery scents of the 90s like Fleur de Rocaille (1993), Grand Fleurì, l’eau de Monteil, Fleur d’eau de Rochas, eau d’eden, Narcisse Chloe .. those kind, a modern and fresh version of a 90s water fruity giant flowers frag.
A bit Deodorant Style, but it is a pleasure, make you smile. lift you up.
The bottle is amazing ruined by the cherry l’Occitane color.
xlx4umaxlx – :
Adorable!
I tested it today with not much appreciation and I found it lovely on skin,light but not hidden,perfect for spring or summer-not for autumn/winter,IMO.
Brings calmness if that was the point of creator,in the first minutes smells little boring or usual but develops beautifully.
And I m not a huge fan of florals,but some time I have a need of something playful or calm and I think it gets the standards.
Test it of course,we don’t share the same nose,skin or mood! 🙂
olegoff17 – :
It is a lotus scent but it lacks character. The smell and the bottle, even the name, don’t fit the Japanese house’s image.
Really wrong, watery, girly. Next.
e-Lenka16 – :
Molto simile a Jeu d’Amour di Kenzo
Отчаянный – :
In the beginning the only noticable thing is the strong orange blossom and the gardenia. I hated it the first time I smelled it. However after 3-4 hours these notes had vanished and I could detect soft musk and a bit of sweetness. It is indeed kind of disappointing perfume compared to the others by Shiseido but it’s not that bad after all. Actually I really like it when the 4 hours have passed, but in my opinion that’s way too long for a perfume to get nice and soft.
VedeUnsendy – :
I usually like very much Shiseido fragances. The people in Shiseido, usually take long time between new releases, which is, in my opinion, a good thing: they seem to think very carefully what are they doing. So I was expecting this new launchment very eagerly.
So I arrive to the shop, take between my hands the sleek flacon, push the spray, moisten the cardboard strip, wait a few seconds…
What a disapointment..! A very faint, weak, non-descriptible floral smell, half gardenia, half orange blossom…very nice and delicate, but too thin and hardly noticeable, which was quickly gobbled by an equally blurry cloud of white musks, very generic and reminiscent of some sort of fabric softener…that was all what I got… Zero longevity and proyection.
Pitty, the stylish bottle, the beautiful concept behid the whole perfume…and last, but not less, the price tag. Shiseido is not precisely cheap…
From the adv, a gaunt black and white photo, strongly retouched with Photoshop, a very thin model looks at me with empty eyes. I think, that, after all, it’s a very good publicity. At less, it’s honest, it does not lie to anybody about what are they going to pay for.
leon – :
Fresh, alluring floral scent. Cheerful and truly nice, perfect for spring and summer and even early fall. Musky base is quite delicate and it’s a final pleasant accord in this well balanced composition.
Update: However, it’s intense floral scent. You must love this sort of thing to be able to enjoy it.
jookms – :
I like it in its kind. It’s a gentle, slightly acquatic floral with a tenacious quality.
I guess the acquatic edge comes from lotus, not from ozonic notes and that’s why Ever Bloom smells rounder than most ozonic ones.
Not a common fruity-basket, more of a romantic floral and quite intense on fabrics. It smelled nice on my skin and lasted many days on a paper.
This is not thin. Like many florals it has a tenacious heart that unfolds in time.
It’s a romantic perfume for a walk in spring.
It’s very wearable and it will adjust to many outfits.
Anyway it has a longlasting radiating quality like suede or something smooth I cannot quite point at. It smells synthetical but not bad, actually a bit warm.
EB is not harsh woody in the end like many moderns ones, which is a plus IMO. The bottle looks very nice.
Edit: here it comes again… I want it! The more I smell this perfume the more I’m intrigued by it.
It all started very quietly without fireworks and confetti, but it kept flooring me from the paper. This perfume includes a lot of qualities from other faves of mine. It has a luscious gardenia almost sugary but not sickening like Amarige. It smells more like tiarè. My fave flowers (apart from osmanthus) are there. The wood, whatever hinoki is, smells so soft and rounder without piercing edge and not bitter in the end. A fraction of Cacharel Gloria is there, too. Another fraction from an old Atkinsons white floral not listed here.
All together it smells a big chemical flowerball thrown at your face, but sometimes it is exactly what I need. There is a comforting vibe here and I don’t know if it is a memory thing or something new.
I cannot see similarities with Cavalli’s Paradiso, which I don’t like at all.
It has a similar longevity like EL Pleasures that lasted for ages on skin and fabrics and kept amplifying, only not as pungent as Pleasures.
The perfumed card is steaming in my house after days and even stronger!
I don’t know what kind of chemicals they use here. Something that will be found to be allergenic/harmful/polluting in 20 years? I don’t know but it has radiating properties. The first Feminitè de Bois was marketed by Shiseido and I loved it, another radiating one and still it is packed with synthetics.
I’ll have to wear this Ever Bloom for a few days and see if the flowerball is a serious thing or a whim.
Benflower – :
This has been done a thousand times before during the past decades, beginning with “Pleasures” by Estee Lauder or “Miracle” by Lancome. Aquatic lotus, some white flowers, a hint of musk…lame,sorry!
Abogmalabchugry – :
02. September 2015
Not sure what they were thinking by releasing such a light and springtime fragrance in Europe in autumn??! Im rather unimpressed by it, it starts out very clean and as a super stron jasmine-lotus combo, but then about an hour later the gardenia becomes more and more prominent. The scent is rather very simple and i agree it has a resemblance to Cavalli’s “Paradiso”, but “Everbloom” is better IMO. If only the lotus in the opening would be less agressive….
The sillage is moderate and lasting power rather good up to 5 hrs.
Not their best though and i would expect more commitment for their next release. Would like to know how the parfum extrait absolu will smell… hope would be better composition, than the EDP
rappalex – :
In fact, Ever Bloom is not as light and simple as you can think looking at description and bottle. It is warm and even sweet white floral with a beatiful, though not unique (reference to Roberto Cavalli Eau de Parfum) heart. It starts off with a whiff of white flowers, fresh and somewhat soapy. Soon the scent becomes warmer and sweeter when orange flower combined with jasmine come to the scene. This combination is rather similar to Roberto Cavalli edp / Roberto Cavalli Paradiso, maybe a bit more floral (minus vanilla) and lighter. Not a bad try for Shiseido.