Description

The mugunghwa is the national flower of South Korea. Mugung means eternity, and hwa means flower. Mugunghwa bloomed in Korea ever since time immemorial and has been loved for centuries. During the times of ancient Joseon, the people believed the mugunghwa descended from heaven and the Silla Kingdom christened itself as Mugunghwa Country. The mugunghwa is also commonly known as the Rose of Sharon.

In 1948, when the government of South Korea had decided to use the Taegukgi as the official national flag, they had also decreed that the tops of flagpoles would be adorned with a mugunghwa.

Throughout the year, the Koreans enjoy watching Pansori performances amidst a sea of mugunghwa blooms. Flanked by a backdrop of tall mountains and pristine waters, the experience is further enhanced with the birds chirping alongside the musicians. Like the deep green bamboo forests, the men in the audience are composed and restrained. The women in their crimson skirts are as lively and spirited, embodying the tenacity of the mugunghwa.

Just like our names reflect the hopes and dreams our parents have for us, a flower has its own unique message as well. The mugunghwa means “to bloom eternally” as it depicts the endurance, determination and perseverance of the Korean culture and people. Eternal Flower 无穷花 was launched in 2014.