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ENERGIE – :
Lembra minha adolescencia… um perfume alegre e jovem!
me-worker – :
This is the perfume that all Italian teenagers had in the 80s. The one you would always get given at your birthday party, the young, sparkly, innocent perfume alongside Daniela Goggi’s and Heather Parisi’s aerobic outfits, the one in the blue sparkly neon tin, rather than the bottle in the video attached to this entry above (which is based very much on Breakfast at Tiffany’s, albeit in the original, Audrey Hepburn was wearing L’Interdit. The voice of the woman in the ad is the amazing Cinzia de Carolis, ie the voice of Mademoiselle Oscar in Versailles No Bara/Lady Oscar).
The perfume itself is actually a green, not a chypre, also according to the accompanying leaflet in the Atkinsons tin: “Creato nel 1979; profumo della famiglia delle fragranze “verdi”. Bouquet di fiori tra i quali predominano il giacinto, il gelsomino ed il neroli, contornati da uno scoppio di armonie di note verdi, ingentilite dalla fusione con toni fruttati. Il corpo del profumo e’ arricchito da tocchi legnosi e vellutati di vetiver e sandalo che lo rendono particolarmente persistente e vivace”.
Translation: “Created in 1979, perfume of the green fragrance family. Flower bouquet with notes of hyacinth, jasmine and neroli dominating others, and accompanied by a burst of green notes harmonies, softened by a fusion of fruity tones. The perfume body is enriched by velvety and woody vetiver and sandalwood, which make it particularly persistent and vivacious”.
This is the perfume of rollerskate discos, pink bedrooms and flower printed rucksacks, an innocent fruity green which actually smells very good even now.
The Atkinsons firm is now established in Italy after starting in London in the 18th century, where they were perfumers to the then Royal Family. Their competence and experience is still seen today in the very unsual and varied collection of reasonably priced, handsome perfumes such as Baruffa, Bizarre, Euforia and Poivre, a great spicy oriental I would love to see on Fragrantica. Well worth trying some when you go to Italy and in need of a cheap perfume fix! They have now concentrated more on their I Coloniali fragrances, which have more of a gourmand/fruity feel, but in my mind they’re still those who made me feel innocently “all grown up” when I was 13.
Natali 111 – :
J’ai découvert ce parfum grâce à une copine de fac d’origine italienne.Un pur délice. Avant de rentrer en Italie, elle m’avait laissé un échantillon en souvenir. Depuis, nous nous sommes sommes perdues de vue. Aujourd’hui, je recherche partout ce parfum et je ne le trouve plus. Quel dommage…
braiccaky – :
Bizarre…yes, I remember a TV ad where a blonde woman cuts her own long hair in front of her dressing table, listening to classic music. Bizarre, by Atkinsons.
I had a dèja vu when I saw JPG Ma Dame ad.
Mere coincidence? 😉
Сагин_В.В. – :
I am soo glad to see that Fragrantica is putting energy in the collecting of vintages too, besides the niche perfume ranges. I am mostly into having all vintages, because in earlier times pefumes were made like an art form. That was the time where perfume was not bought for everyone, and the whole industry was more exclusive. Lately, everyone has A LOT of perfume, I mean look at us here! Could you ever have thought to have so many perfumes? And with such a large demand of perfumes the industry has to produce a lot of new perfumes, like one house producing AT LEAST a new one every year! Can you believe there was a time a house took several years to launch a new perfume? Those are the ones I am looking for..