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Dima-dr – :
As with almost every other fragrance marketed as unisex this is feminine, girly, pretty. Perfect for a woman or guy that likes that kind of vibe. Not so much for men that prefer to smell more masculine.
Like all unisex fragrances this has no character, no personality, no message. Why? Because unisex fragrances have one purpose.. to make money. I prefer fragrances that fit a specific style, my style. Not a mass pleasing juice for all genders. For example, Kouros. Now that’s a fragrance clearly for a certain type of man.
90 Pure White is currently being hyped up by a YouTuber Cubaknow… aka Cubadontknow.
lemnocuga – :
Rather feminine cloying bright floral and citrus laundry detergent. It actually makes my stomach turn but it’s not awful if that makes any sense. Not for me… or my washing machine.
Takser – :
Green tea and vetiver. It is refreshing.
UPDATE 06/17/18 And clean. But this cannot stand up to high heat, it just melts away in the summer. Might be better suited for autumn, winter, and spring.
Even in colder temps it is not very long-lasting.
RostNadvirna – :
**My 3rd Review of the Banana Republic Icon Collection**
PURE WHITE
Longevity/Projection:
-This is the most FLEETING of the bunch
-Barely projects – I’m talking about a hand’s length from your body at most
-This lasts like 3 or 4 hours at most on skin
Seasons:
-Strictly summer because it wouldn’t last in any other type of weather
Scent:
-I vaguely remember 2 youtube reviewers describing this as a “clean laundry” or soapy type scent. I would agree but it simply doesn’t do this well enough to supplant other fragrances that do this type of scent better
– Prada has many options if you want that expensive/luxury soap smell and ALL their options perform and last much longer than this; Prada’s scents are also more complex compared to Pure White
Ultimately, I don’t think it would be smart for you to buy a bottle of this when you can easily find alternatives that not only give more bang for the buck but also have more quality in all the facets of what Pure White is “trying” to pull off.
This is easily the worst (by a distance) of the Icon Collection.
Benflower – :
Smells like helmut Lang edp
shampunb93 – :
This is quite nice! It opens with a lot of citrus…very fresh, as well as the green tea note which is lighter than it is in say, Creed’s Asian Green Tea fragrance. This is well made and enjoyable. I’m impressed by the quality of the blend and the overall composition. It smells very nice throughout the wear, and the longevity is impressive. I got a good 8 hours in terms of longevity and from 5 to 6 hours of sillage. Honestly, this starts out nice and improves as it dries down in my opinion. This is a great frag for the price…I recommend going into BR and checking it out as well as all of their Icon Collection.
юлай – :
I happened upon the Icon collection last month at a Banana Republic Outlet store. Despite having just been released, they were 50% off list price which equated to $12.50 American for the 15ml EDP and $24 for the 75ml.
I was surprised at the quality of the compositions. My expectations of a BR fragrance is a typical “mall scent”. I don’t say that with negative intentions, just that I expect them to smell good to the average fragrance consumer. Scents that will appeal to the masses. These scents are not that.
This is BR attempting niche type scents…and they did a good job.
I purchased all except the leather scent (it was a good scent but I did not believe I would find occasion to wear it. It is perhaps the most “niche” of the lot in many ways.)
90 Pure White is the one I have tested out the most as it is the peak of summer where I live and this is the most hot weather suitable fragrance of the collection.
The reviewer below me smells a similarity to Bal D’Afrique…I get that and agree somewhat. I also find it quite similar in many ways to L’Artisan’s Coeur de Vetiver Sacre.
It is not a clone of either but shares accords of both.
90 Pure White is heavy on the green tea, jasmine and a clean vetiver. Great for warm weather. A bit sweet from the tea, a bit floral from the jasmine. The combined effect is actually very White. The name is appropriate. Fresh, clean…white.
It’s very unisex as are the comparative scents.
It may lean towards the feminine but not to the extreme in my opinion. I will wear it with confidence that I will not smell like I am wearing a “women’s perfume”
Performance on my skin is 6 hours. The first hour may radiate out to arms length then it comes back to a personal space type scent for the next 5 hours. after that its a skin scent.
I think it smells great. Niche type composition at discount prices…what’s not to like.
I plan on reviewing the others in this collection as I test them out more but overall, with first impressions, I’m impressed. They all smell like top shelf, high quality fragrances. At full list price, they are worth it. If you find them discounted they are an absolute steal in my opinion.
Meyil656Negeltzex – :
Really nice fragrance. Smells very very similar to Bal D’Afrique but a fraction of the cost