Since 1988 company Chopard supports the car race of old cars Mille Miglia and launches limited editions of luxurious watches “Mille Miglia.” In 2013 they launched the first perfume for men, named Chopard 1000 Miglia to honor this race. This year its intense successor, CHOPARD 1000 MIGLIA EXTREME follows, announced as a vibrant-woody-oriental fragrance.
CHOPARD 1000 MIGLIA EXTREME is signed by perfumer Bruno Jovanovic of IFF Company, who was inspired by the adrenaline and excitement of the race, to create this edition. The composition starts in a fresh and vibrant way with floral aromas of lavender followed by characteristic accords of asphalt combined with the tart scent of cedar and contrasts from base notes which contribute to heat and power by leather accords. The composition is rich and layered and provides freshness, masculinity, smoky notes and hot leather accords.
The fragrance arrives in the characteristic flacon form Chopard 1000 Miglia, with the same design, with a change in metal details which are darker now. The stopper is made of a rubber part resembling the bracelet of the Mille Miglia watch inspired by Dunlop tires. The fragrance arrives on the market in 2015.